Empathy Expands Relationship with Transamerica to Bring Empathy Caregiving Support™ to Eligible Policyholders

Building on services offered through Transamerica to help families navigate loss and legacy planning, Empathy is making Caregiving Support available to eligible policyholders and beneficiaries facing one of life's most demanding transitions

NEW YORK--(BUSINESS WIRE)--Empathy, a technology company helping to transform how the world plans for and deals with life's hardest moments, today announced it is expanding its collaboration with Transamerica to include Empathy Caregiving Support™.

Empathy Caregiving Support™ is designed to assist individuals and families as they manage the complexities of caregiving. It offers personalized guidance for managing difficult care decisions, coordinating family responsibilities, accessing recommended services and resources and navigating the emotional and practical challenges that can arise while caring for a loved one.

"Caregiving rarely announces itself. It often arrives gradually, leaving families to navigate new responsibilities while managing everything else life demands of them," said Ron Gura, Co-Founder & CEO of Empathy. "Our work with Transamerica has always been about meeting families before, during and after life's hardest moments. With Caregiving Support, we're there earlier, helping them make difficult care decisions, coordinate responsibilities and find the right services when it matters most.”

Transamerica will be the first insurance carrier to offer Empathy Caregiving Support™, expected to launch this fall. The offering complements existing Empathy services made available through Transamerica earlier this year, including Empathy LifeVault™, Empathy Loss Support™ and Empathy Connect™.

Meeting a Growing Need for Caregiving Support

More than 63 million Americans currently serve as unpaid caregivers, with caregiving responsibilities lasting an average of five years.¹ Additionally, nearly 70% of people turning 65 will need some form of long-term care.² Caregiving can bring extensive coordination responsibilities and significant emotional demands as caregivers balance careers, raise children and manage other family obligations, often without adequate preparation or support.

"Support should be available across a range of life events, not only after a loss has occurred," said Andrew DeMarco, Head of Life Solutions at Transamerica. "Adding Caregiving Support to our work with Empathy builds on the family-focused resources already available through Transamerica and helps address the realities many caregivers face every day."

Empathy Caregiving Support™ builds on Empathy’s model of combining emotional support with practical, step‑by‑step guidance to address one of the most challenging experiences a family can face. Through a technology-enabled experience, caregivers can access information, coordinate responsibilities and connect with relevant services throughout the caregiving process.

A Deepening Commitment

Since Transamerica began offering Empathy services earlier this year, the companies have supported an increasing number of policyholders, beneficiaries and financial professionals with personalized support. The collaboration now equips a nationwide network of advisors through Empathy Connect™ to support families before, during, and after life's hardest moments. Caregiving Support marks the next phase of that relationship and will be available to Transamerica Long Term Care policyholders, as well as Transamerica Financial Foundation IUL® policyholders in California.

The addition of Empathy Caregiving Support™ reflects Empathy and Transamerica’s shared commitment to helping families prepare for and manage some of life's most important caregiving, loss and legacy-planning decisions.

To learn more, visit https://www.empathy.com/solutions/caregiving-support

¹ AARP and National Alliance for Caregiving, Caregiving in the U.S. (2025).
² U.S. Department of Health and Human Services, Administration for Community Living (acl.gov).

About Empathy

Empathy is a leading technology company transforming how the world plans for and deals with life’s hardest moments with AI and human care, serving more than 50 million policyholders across the U.S., Canada, and the U.K. Empathy is backed by $162 million from venture firms such as Index Ventures, General Catalyst, Adams Street Partners, and other leading funds, alongside strategic investments from global financial institutions. Empathy offers comprehensive, expert guidance through bereavement, estate management, legacy planning, caregiving, leaves of absence, and more. Recognized by Apple, Google Play, and Fast Company, Empathy pairs technology built for scale with the kind of care only people can give, redefining the standard for what modern support looks like. Learn more at empathy.com.

About Transamerica

Transamerica believes everyone deserves the opportunity to live their best life. It's what inspires us to be a champion for helping everyday Americans thrive. As a leading provider of life insurance, retirement, and investment solutions for more than 10 million Americans, we help people make the most of what's important to them.

Supporting our customers' financial futures with innovative products and services has been our mission for more than 120 years. In 2025, Transamerica fulfilled its promises to customers, paying more than $52.6 billion in insurance, retirement, and annuity claims and benefits, including return of customer-paid annuity premiums.

Transamerica is part of the Aegon group of companies. Aegon is an international financial services holding company.

For more information, visit www.transamerica.com.