The Laundress Arrives At Target

Introducing Perfumer-Crafted Fine Fragrance To The Laundry Aisle

Launching With A Curated Collection At Target Stores Nationwide And On Target.com, Including An All-New Fragrance Created Exclusively For Target

NEW YORK--(BUSINESS WIRE)--The Laundress, the brand that pioneered fine fragrance in fabric care, announced today its launch at Target stores nationwide and on Target.com. The partnership establishes Target as The Laundress’ first national omnichannel retail partner and marks the largest retail expansion in the brand’s history. Through this expansion, the brand aims to meet growing consumer demand for prestige fabric care and continue its ambition to transform laundry into a luxurious self-care ritual that helps extend the lifespan of the clothes people love.

The Laundress at Target collection has been reimagined for the retailer with enhanced formulas, refreshed packaging, and expanded formats. The assortment includes 15 product SKUs, including laundry detergent, fabric softener, fabric perfume, stain treatment, travel size, accessories, and gift sets. The launch also debuts Cloud, an exclusive new fragrance designed to evoke the soft and cozy comfort of freshly laundered linens. Cloud is available only at Target.

Alongside Cloud, the Target assortment features three additional fragrances:

• Classic, the brand’s signature clean and airy fragrance for everyday fabrics.
• Dream, a rich, tranquil fragrance created for bedding, sheets, and sleepwear.
• Marine, a fresh, citrus forward fragrance in a detergent specifically formulated to target odor and perspiration stains in activewear and performance fabrics.

With this launch, The Laundress is also changing the way consumers shop the laundry aisle. Through innovative scent testers built into the Target display, shoppers can experience each fragrance before they buy, bringing a prestige beauty retail experience to home care for the first time.

"The Laundress was built on the belief that the clothes and fabrics you love deserve the same considered choice you bring to the rest of your life, turning a weekly task into a self-care ritual our customer looks forward to,” said Kathleen O’Brien, General Manager, Unilever Home Care North America. “Launching at Target is a significant milestone in our growth, and an opportunity to make prestige fabric care something everyone can experience. Target gives us the reach to meet millions of new consumers where they are, while offering our loyal community a new way to make it part of everyday life. We are grateful for Target's belief in our vision, and thrilled to partner with them to bring the future of fabric care to homes across the country."

The Laundress fragrances are developed with world-renowned perfumers and created specifically for fabric to deliver a lasting and evolving scent experience through the wash and dry cycle. The Laundress at Target formulas are powered by an advanced enzyme technology that effectively targets dirt, grease, stains, and everyday fabric buildup, while caring for your most loved clothing and textiles. Made with USDA Certified Biobased ingredients, The Laundress delivers high-performance care without compromising on fragrance or efficacy.

The Laundress collection will be available at 600 Target stores nationwide and on Target.com starting September 2026, with expansion into 1,000 Target stores planned for March 2027.

For more information, visit thelaundress.com or target.com.

About The Laundress
The Laundress was founded in 2004 and pioneered fine fragrance in fabric care, introducing a new approach to caring for clothes and the home. Today, the brand offers a portfolio of laundry, fabric care, and home cleaning products that pair high-performance cleaning with perfumer-crafted fragrances, delivering exceptional care for everything from everyday laundry to cashmere, wool, silk, performance fabrics, and fine linens. For more than two decades, The Laundress has continued to innovate with formulas designed to help extend the life of the clothes and linens people love most, turning everyday chores into rituals of self care. The Laundress is a Unilever brand.