HGreg INEOS Grenadier Celebrates in style INEOS Automotive’s 9th Anniversary with Test Drives, Contest and Special Offers

MONTREAL--(BUSINESS WIRE)--HGreg INEOS Grenadier Laval will celebrate INEOS Automotive’s ninth anniversary with a week-long event featuring test drives, exclusive offers and special promotions from September 17 to 22. The special celebration—dubbed the Born in a Pub event—will give customers an opportunity to discover the Grenadier and take advantage of several offers, including a $15,000 cash discount on 2025 models. Attendees will also have a chance to win a Montreal getaway package featuring a memorable evening spent in the city, complete with the use of a Grenadier.

Eligible customers who trade in a vehicle (2018 or newer) can also take advantage of a $5,000 conquest bonus when purchasing a Grenadier. Those who complete a test drive during the event will also receive a $919 credit applicable towards INEOS accessories with the purchase or lease of a new vehicle. The dealership will also be offering a free Grenadier shovel to the first guests to complete a test drive.

“The Grenadier’s story is indeed a unique one, and this anniversary is the perfect opportunity for people to go beyond merely looking at the vehicle in the showroom and truly discover it for themselves,” explains Jessyca Ducharme, Director of Operations at INEOS Grenadier. “A test drive gives customers a firsthand understanding of the Grenadier’s distinctive design, exceptional driving experience and the capabilities that set it apart in its class.”

As part of the event, the dealership will host the “INEOS Ultimate Date Night” contest. The winner will receive the use of a Grenadier for a weekend getaway, two tickets to Andrea Bocelli’s concert at the Bell Centre on December 13, and a gourmet dinner for two at Auberge Saint-Gabriel. Fuel and parking will also be included in the prize package.

Test drives from September 17 to 22

Throughout the event, test drives will be available at the INEOS Grenadier dealership in Laval, located at 100-1950 Boulevard Chomedey, by appointment and subject to availability. The first participants to complete a test drive will also receive a Grenadier shovel.

The event is part of the celebrations marking INEOS Automotive’s ninth anniversary—a milestone that reflects the brand’s unconventional beginnings. What started as a conversation in an English pub ultimately led to the creation of a new 4x4 built for drivers seeking a vehicle that combines utility, distinctive design and true off-road capability.

Serving customers across Quebec since June 2026, HGREG INEOS Grenadier Laval provides sales and service for INEOS Grenadier vehicles throughout the province. For more information, visit hgregoireineosgrenadier.com.

About HGreg

Established in 1993, HGreg is committed to simplifying the car-buying process through its core values of excellence, transparency, smart use of technology and a refreshing customer-focused philosophy. Supported by a passionate team of car enthusiasts, HGreg operates dealerships in Quebec and the U.S., offering both new and pre-owned vehicles. For more information, visit www.hgregoire.com.