EBG Celebrates 25 Years of Connecting Millions of Consumers to Unforgettable Experiences and Everyday Value

Trusted partnerships, technology and scale position EBG for its next chapter of growth.

MIAMI--(BUSINESS WIRE)--EBG, a leading e-commerce company powering digital marketplaces and distribution solutions across travel, entertainment, shopping and lifestyle benefits, today announced its 25th anniversary. The milestone recognizes a company built on connecting people to meaningful savings and experiences, brands to high-intent audiences and partners to differentiated value for their employees, members and customers.

Founded in 2001 by CEO Brett Reizen, EBG began with a simple but powerful idea: make exceptional experiences more accessible through trusted relationships, exclusive savings and innovative distribution. Today, that vision has grown into a dynamic e-commerce ecosystem reaching more than 100 million users through employer, membership, affinity and consumer channels; serving more than 40,000 corporate clients and membership groups; and facilitating millions of transactions annually across travel, entertainment, attractions, live events, shopping, local activities, home services and lifestyle benefits.

“Our 25th anniversary is both a proud reflection point and an exciting new beginning,” said Brett Reizen, founder and CEO of EBG. “What started as a vision to help people access unique value and great experiences has become a powerful platform for consumers, employers, membership organizations, suppliers and brand partners. Our win-win model remains central to our success: millions of customers collectively save hundreds of millions of dollars each year, while our supplier partners reach new, highly engaged audiences and access incremental growth opportunities. As we look ahead, we are energized by the opportunity to unlock new experiences, expand our technology, deepen personalization and continue building the future of commerce.”

Over the past 25 years, EBG has built a marketplace model that combines trusted partner relationships, proprietary distribution and deep category expertise. The company helps brands reach qualified, engaged audiences while enabling employers, membership organizations and distribution partners to deliver differentiated benefits that strengthen engagement, loyalty, everyday value and memorable experiences.

EBG is investing in the next generation of its marketplace experiences. With a focus on AI, personalization, lifecycle marketing, platform modernization and product innovation, the company is positioned to deliver more relevant offers, smarter customer journeys, stronger engagement and better outcomes for customers, suppliers, corporate clients and distribution partners. These investments build on EBG’s foundation of trust and scale while creating a more intelligent, connected and personalized commerce experience.

“The next chapter of EBG will be defined by the same entrepreneurial spirit that shaped our first 25 years, strengthened by the scale, technology and relationships we have built along the way,” Reizen added. “We are proud of our history, grateful to our employees, clients and partners who helped make it possible, and excited to continue delivering the best life has to offer for millions of people in the years ahead.”

About EBG

EBG powers a proprietary suite of e-commerce platforms and technology solutions that deliver exclusive deals and special offers from leading brands and experiences. Specializing in entertainment, travel, shopping, consumer services and lifestyle benefits, EBG operates employee, membership, affinity and consumer marketplaces reaching more than 100 million users. The company operates one of the nation’s most comprehensive employee and member savings platforms, serving more than 40,000 corporate clients through its B2B2C platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace, and offers additional value through FunLife Rewards. EBG also owns Undercover Tourist^®, a prominent online travel site, and FunPass, an all-in-one attraction pass designed to simplify travel planning and unlock savings in top destinations. For 25 years, EBG has grown through trusted partnerships, proprietary technology, strategic investments and acquisitions, including investment partnerships with Creative Artists Agency (CAA) and the Shubert Organization. https://www.entertainmentbenefits.com/home