Rorra Launches New Glass & Stainless Steel Filtered Water Pitcher

The premium home wellness brand brings its signature design, advanced filtration technology, and material innovation to one of the fastest-growing categories in home health.

AUSTIN, Texas--(BUSINESS WIRE)--Rorra, the premium water filtration company redefining the future of healthier living, launched its Filtered Water Pitcher, the brand's first mobile drinking water solution and the latest expansion of the brand's growing product portfolio. With the launch of its Filtered Pitcher, Rorra brings its best-in-class filtration technology, nonplastic materials, and design-forward approach to a broader audience for the first time.

Building on the success of its award-winning Countertop Filtration System and Filtered Showerhead, the new glass and stainless steel pitcher represents a significant milestone for the company as it expands into a broader portfolio designed to enhance how households consume water.

As awareness around the importance of drinking water quality continues to rise, consumers are seeking filtration products that don't force them to compromise between performance, aesthetics, and materials. Rorra's newest innovation was engineered to meet that demand.

"Water is becoming one of the most important wellness conversations of the decade," said Brian Keller, Co-Founder and CEO of Rorra. "Consumers are asking better questions about what's in their water, and they expect products that perform at the highest level while fitting seamlessly into their lives and homes. The Rorra Filtered Pitcher is another step toward building the most thoughtful, design-forward water filtration ecosystem available to benefit a wider audience."

Unlike traditional plastic pitchers, the Rorra Filtered Pitcher combines lab-grade borosilicate glass with stainless steel to create a durable, elevated design that minimizes plastic contact while complementing modern homes.

Powered by Rorra's advanced Enfinity™ Filtration Technology, the pitcher is engineered to target some of the most difficult contaminants found in tap water, including PFAS, Lead, Microplastics, Chlorine, and over 50 additional contaminants.

The filter has a 200-gallon lifespan and has been independently tested to NSF/ANSI standards.

Additional features include:

• A built-in Performance Indicator System that tracks filter life
• Large 13-cup (104 fl. oz.) capacity
• Ergonomic handle for easy pouring
• Compact 10-inch profile designed to fit comfortably inside refrigerators

The pitcher reflects Rorra's philosophy that the next generation of home wellness products should solve technical challenges without sacrificing thoughtful design.

"Our goal has never been to make just another water filter," said Charlie Carlisle, Co-Founder and COO of Rorra. "We're building products that people are proud to keep in their homes because they combine exceptional engineering with intentional design, making access to filtered water seamless."

The Filtered Water Pitcher marks another major step in Rorra's rapid expansion as the company continues to invest in product innovation and category leadership. Since launching its Countertop Filtration System and Filtered Showerhead, Rorra has continued to focus on high-performance filtration, premium non-plastic materials, and elevated design with its growing lineup of products. The introduction of the pitcher broadens the brand's addressable market while reinforcing its long-term vision of becoming the leading premium water filtration company.

The Rorra Filtered Pitcher is now available for $249 ($199 with filter subscription) online at rorra.com.

About Rorra

Rorra builds innovative, best-in-class filtration systems that deliver exceptionally clean water. With a dedication to efficacy and reliability, Rorra products are tested to NSF/ANSI Standards to ensure significant reduction of harmful contaminants that can impact child development, cancer, fertility issues, cosmetic issues, and more. Rorra has been recognized by leading publications such as Bon Appétit, CNET, Forbes, Men’s Journal, and Wired, and trusted by health and wellness experts, including the likes of Dr. Andrew Huberman and Dr. Jeremy London, for its innovative approach to water filtration and its role in supporting healthier living. Rorra products are available for purchase at www.rorra.com and select retailers like Williams Sonoma.