Parafin and Tekion Launch Pay Over Time for Dealership B2B Buyers

Business customers on Tekion can now split invoices and bills into installments, with approval based on cash flow rather than personal credit.

SAN FRANCISCO--(BUSINESS WIRE)--Parafin, an embedded finance company for platforms, today announced a partnership with Tekion, innovator of the first end-to-end, AI-native platform serving the entire automotive retail ecosystem. Together, they launched Pay Over Time, a business-to-business (B2B) buy now, pay later solution for dealership business customers. Embedded directly into Tekion’s Automotive Retail Cloud (ARC) platform via Tekion Pay, Parafin Pay Over Time allows businesses to split their invoices and bills into biweekly installments, with approval in seconds at checkout.

Today, B2B buyers typically have two ways to cover business expenses: pay upfront, tying up cash needed for payroll, inventory, and day-to-day operations, or negotiate net terms, which are slow to establish and depend on supplier relationships. Pay Over Time gives buyers another option, letting them preserve working capital while paying over time.

What sets Pay Over Time apart is who qualifies. Underwriting is based on cash flow data rather than a personal credit score, allowing Parafin to underwrite businesses that traditional financing often overlooks. For dealerships, that means offering flexible payment options to more customers, not just those who fit a conventional credit model.

Embedded in Tekion Pay alongside ACH and card Pay Over Time lets business buyers:

- Choose Pay-in-4, Pay-in-8, or Pay-in-12 biweekly payment plans
- Link a business bank account for instant underwriting based on real bank transaction data rather than a personal credit score
- Get a decision immediately, with no credit bureau pull or personal guarantee required

"The way businesses pay each other hasn't kept pace with the rest of commerce," said Sahill Poddar, CEO of Parafin. "Consumers have come to expect flexible payment options at checkout, but businesses are still navigating invoices, net terms, and manual financing. Together with Tekion, we're bringing that same modern experience to B2B."

"Our mission is to connect every part of the automotive retail ecosystem—from dealer workflows to vendor payments,” said Jamie Fox, Senior Director and GM of Fintech at Tekion. “By embedding Parafin Pay Over Time directly into Tekion Pay, we're making it possible for dealers to accelerate cash flow while giving their vendors the flexibility they already expect. It's a win for everyone."

About Parafin

Parafin is a financial infrastructure company that provides platforms with embedded financial products for their small businesses by abstracting the complexity of capital markets, underwriting, servicing, compliance, and customer support. By powering the embedded financial services of merchant platforms, small businesses can run and grow themselves despite uncertain economic conditions. In just a few years, Parafin has launched on Amazon, Gusto, DoorDash and more platforms to serve hundreds of thousands of businesses and extended over $35 billion in offers.

About Tekion

Tekion is redefining automotive retail with its AI-native, end-to-end platform purpose-built for the industry. By embedding AI into every workflow, Tekion delivers intelligent automation, real-time insights, and advanced decision support - driving efficiency, revenue, and modern consumer experiences. As the first and fastest cloud-native platform for automotive, Tekion brings OEMs, dealers, partners, and consumers together through its revolutionary suite: Automotive Retail Cloud (ARC) for retailers, Automotive Enterprise Cloud (AEC) for manufacturers and large automotive enterprises, and Automotive Partner Cloud (APC) for technology and industry partners. With AI-powered, cloud-native technology, Tekion enables the most seamless, transparent, and profitable retail experiences in the industry. For more information, visit www.tekion.com.

Editor’s Note

End-to-end refers to Tekion’s integrated data management platform covering all automotive business functions.

Disclaimer

Tekion does not endorse or recommend any specific partner solution; dealers are encouraged to evaluate and select partners based on their own business needs.

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