Canada Goose Enters Motorsport Through Partnership with ARCH Motorcycle Racing

A new partnership at the intersection of performance, design and modern exploration.

TORONTO & LOS ANGELES--(BUSINESS WIRE)--Canada Goose today announced its first venture into motorsport through a partnership with ARCH Motorcycle Racing, the racing division of the bespoke American motorcycle company co-founded by Keanu Reeves and Gard Hollinger.

The partnership debuted during the 2026 MotoAmerica Super Hooligan National Championship, where riders and crew wore a custom Snow Goose by Canada Goose capsule designed by Creative Director Haider Ackermann. Created for the off-track lives of the team, the capsule reflects the function, personalities and visual identity of ARCH Racing through Ackermann's distinctive use of colour and silhouette.

At the heart of the partnership is a shared belief that exceptional products are shaped by the people who use them. Whether engineering bespoke motorcycles or designing performance apparel, both brands are driven by craftsmanship, refinement and a relentless attention to detail. Built through real-world experience and tested by the people who depend on them, their products reflect an uncompromising approach to performance and design.

“Racing exposes what works and what does not. Canada Goose and Haider approached our team the same way we approach a motorcycle: by understanding the people using it, refining every detail and refusing to separate performance from design. That made the collaboration feel natural from the beginning,” said Gard Hollinger, Co-Founder, ARCH Motorcycle.

“We've always been drawn to people who push themselves and their craft further. That's what we saw in ARCH,” said Dani Reiss, Chairman & CEO, Canada Goose. “As motorsport continues to influence culture in new ways, this partnership gives us an authentic way to enter that world alongside a team that shares our values and belief that great products are earned through experience.”

The partnership marks the beginning of a broader relationship between Canada Goose and ARCH. Building on a shared pursuit of performance, craftsmanship and exploration, the next chapter will expand beyond the paddock into product and exploration, with additional details to be revealed in October 2026.

To discover more about the Canada Goose x ARCH Motorcycle Racing partnership, visit canada-goose-arch-racing.html.

About Canada Goose

Canada Goose is dedicated to empowering discovery and pushing boundaries in design, functionality, and style. Inspired by our Canadian heritage, we craft high-performance outerwear, apparel, footwear, and accessories that elevate craftsmanship and embrace individuality. Rooted in resilience and driven by a pioneering spirit, we embolden explorers to thrive in all environments while preserving the planet they roam. For more information, visit canadagoose.com.

About ARCH Motorcycle

Founded in Los Angeles by Gard Hollinger and Keanu Reeves, ARCH Motorcycle designs and manufactures bespoke American performance cruiser motorcycles. Each motorcycle is built with an uncompromising focus on craftsmanship, innovation, and rider connection. Models including the KRGT-1, 1s, upcoming Method 143, and 2S-R reflect ARCH’s dedication to engineering precision and individualized design. Through both production motorcycles and competition, ARCH continues to redefine the modern American performance motorcycle.