BabyBjörn Debuts New Carrier and Bouncer Developed with Families in Mind

Your Story Begins with Bouncer Begin and Carrier Hold, Designed to Support Families From Day One

NEW YORK--(BUSINESS WIRE)--BabyBjörn, the iconic Swedish family-owned company known for its ergonomic baby carriers and bouncers, is marking 65 years of supporting parents and babies with the launch of two innovative products: Baby Carrier Hold, the next-generation baby carrier, and Bouncer Begin, an evolution of the brand’s most loved and trusted product.

"For more than six decades, BabyBjörn has combined frontline design with deep knowledge of what newborns and their parents need most," says Fredrik Ohlsson, CEO of BabyBjörn. "The Baby Carrier Hold and Bouncer Begin bring that same level of trust to a new generation of parents and their babies from the earliest days."

Both products were developed in close collaboration with parents and medical experts, and tested by over four hundred families.

Babywearing Is More Comfortable With Baby Carrier Hold

Baby Carrier Hold makes babywearing even simpler with a vest-style, wrap-around design. The carrier is intuitive to put on and delivers a snug, secure fit with minimal effort from day one. The DualFit Adjustment offers a customized fit for both baby and wearer, making solo use a breeze, and has silent buckles to not disturb baby. Also, for the first time in BabyBjörn’s carrier lineup, the Baby Carrier Hold includes a built-in shade and storage pocket.

Available in Brushed Woven (Sand Gray, Light Green) and 3D Mesh (Black, Cream), the Baby Carrier Hold is made with machine-washable fabrics that are safe for baby to chew on and is tested for durability. The carrier can be used in three carrying positions – newborn, facing in, and facing out – and is suitable for babies from 0 to 18 months, weighing 7 to 30 pounds. The Baby Carrier Hold uses OEKO-TEX-certified materials and is recognized as hip-healthy by the International Hip Dysplasia Institute (IHDI).

BabyBjörn Bouncer Begin Supports Babies from Day One

Since 1961, 50 million babies around the world have developed motor skills while being soothed by a BabyBjörn bouncer. The Bouncer Begin is BabyBjörn’s latest innovation, bringing even more comfort to the first precious months. Designed with an embracing, cocoon-like support to hold babies from 6.2–20 pounds (0–9 months), it supports the head and hips without needing an additional insert and can be adjusted to different positions.

Available in Brushed Woven (Light Green, Sand Gray) and Mesh (Dark Gray, Cream), Bouncer Begin uses the baby's natural movement to rock–no cords, no batteries, no noise–and features covered, adjustable buckles, and a quick-zip removable, washable seat. The bouncer is recognized as Hip-Healthy by IHDI.

BabyBjörn also introduces Sunny Friends Toy Bar, a new soft toy bar featuring a sun-shaped mirror, a rustling cloud, and a rattling ball, designed to inspire playful moments and support early development. Sunny Friends fits all BabyBjörn bouncers, is easy to attach, remove, and machine wash.

About BabyBjörn

BabyBjörn is a Swedish, family-owned company founded in 1961, known for ergonomic baby carriers and bouncers, as well as sleep, kitchen, and bathroom products for babies and parents. The brand is sold in more than 50 countries, with the US, Japan, and South Korea as its largest markets. For more information, visit babybjorn.com.