Botsi Raises $1.5M to Replace One-Size-Fits-All Paywalls With Personalized Offers That Learn

NEW YORK--(BUSINESS WIRE)--Botsi today announced a $1.5M pre-seed round from Telegraph Ventures, Plain Sight Capital, Atlanta Tech Angels, VentureSouth, and angel investors.

Consumer subscription apps have spent a decade running the same playbook: test a handful of paywalls, wait a month, ship whichever one performed best. The problem is that the winner of that test is only the offer that works best on average, and no real user is average.

Botsi picks the right offer for each user in real time based on behavior and context. Then the models keep learning and adjusting so the offer keeps working as traffic mix, product, and competition change.

Since launching in Q4 2025, Botsi customers, including Fitness AI, Sleepiest, and Reading.com, have seen revenue and LTV increases ranging from 15% to 75%.

“For years, B2C companies have A/B tested offers and shipped the one that works best on average. Who wants to be average? Your users have different needs, and different reasons for paying, and forcing one offer on all of them costs you revenue and customers.”

Jacob Rushfinn, co-founder and CEO, Botsi

“Great teams find real problems. Botsi's founders bring the credibility and expertise to turn subscription pricing from guesswork into science, and that's why we invested in them.”

Luis Gutierrez Roy, General Partner, Telegraph Ventures

Botsi is headquartered in New York and was founded by Jacob Rushfinn, Jason Schubert, and William Schubert. Rushfinn has spent more than a decade in mobile app growth and monetization, including roles at Automattic and Balance, Google's Best App of 2021, and most recently ran a consulting practice advising B2C subscription apps on monetization strategy. Jason and William Schubert previously founded inBrain.ai, a platform that lets consumer apps monetize their user base through rewarded experiences.

About Botsi

Botsi is a personalized monetization platform for consumer subscription apps on web and mobile. Its models decide which offer each user sees in real time to reduce churn and grow revenue, all in a compliant manner. Botsi is based in New York. Learn more at botsi.com.