Weedmaps and Rolling Loud Join Forces to Elevate a Cultural Platform at the Intersection of Cannabis and Hip-Hop

The collaboration brings together Rolling Loud’s music and cultural influence with Weedmaps’ nearly two decades of cannabis expertise and year-round community experiences, kicking off with Kickback New York Lit by Rolling Loud with a headline performance by Xaviersobased

NEW YORK--(BUSINESS WIRE)--Weedmaps and Rolling Loud announced today a new collaboration designed to bring cannabis and music culture together through a year-round platform of intimate, artist-driven experiences. The collaboration brings together Rolling Loud’s decade of influence in music and culture with Weedmaps’ nearly two decades of authentic cannabis experiences, community-building, and global reach.

Kicking off with Kickback New York Lit by Rolling Loud, taking place September 10, 2026 in Brooklyn, New York, the inaugural activation will bring the partnership to life through an intimate, artist-focused experience featuring a headline performance by Xaviersobased and additional talent to be announced. Additional activations and formats will roll out across markets as the partnership develops.

Rather than a traditional sponsorship model, the collaboration is built around creating experiences where cannabis culture is part of the room, not simply a logo or a booth. Weedmaps will lead the partnership’s vision, creative direction, and cannabis integration, while Rolling Loud will bring its deep artist relationships, production expertise, and event capabilities to the platform.

“This partnership is about building real cultural experiences with the community at the center,” said Jonathan “JJ” Jones, SVP of Markets & Culture at Weedmaps. “We’re creating spaces brands can’t get to on their own: a stage where a newer brand like CIZI can authentically connect with the community and reach new audiences. That’s how you take brands people already love and help turn them into household names. Rolling Loud is a natural partner in that vision, and together we’re building a new model for how brands can show up authentically within culture.”

The partnership will extend beyond a single festival or event, tapping into Weedmaps’ year-round activation calendar across markets, including movie screenings, college tours, Daze parties, dispensary pop-ups, and Kickback events. Together, Weedmaps and Rolling Loud will explore new formats and experiences that bring artists and audiences closer to the culture in authentic, unexpected ways.

“Rolling Loud has always been about the culture around the music and creating experiences our fans actually care about,” said Matt Zingler, CEO and Founder of Rolling Loud. “Weedmaps understands our culture, which is why this partnership makes sense for us. We’re not interested in just putting logos next to each other - we want to build things that feel authentic and give artists and fans new ways to connect. We’re starting in New York, but the vision is much bigger.”

For more information, visit weedmaps.com and rollingloud.com.

About WM Technology
Founded in 2008, WM Technology operates Weedmaps, a leading cannabis marketplace for consumers, as well as a broad set of e-commerce and compliance software solutions for cannabis businesses and brands in U.S. state-legal markets. WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide.

Over the past 17 years, the Weedmaps marketplace has become a premier destination for cannabis consumers to discover and browse cannabis-related products, access daily dispensary deals, order ahead for pick-up and delivery by participating retailers (where applicable), and learn about the plant. The Company also offers eCommerce-enabling tools designed to help cannabis retailers and brands reach consumers, create business efficiency, and manage industry-specific compliance needs.

The Company is committed to advocating for full U.S. legalization, industry-wide social equity, and continued education about the plant through key partnerships and cannabis subject matter experts.

Headquartered in Irvine, California, WM Technology supports remote and hybrid work for eligible employees. Visit Weedmaps at www.weedmaps.com.

About Rolling Loud
Founded in 2015 by childhood friends and Miami natives, Matt Zingler and Tariq Cherif (9x Billboard Hip-Hop Power Players), Rolling Loud was born out of a flourishing South Florida hip-hop community that the pair cultivated through years of concert promotions. In a time where live hip-hop wasn't being taken seriously by the pop music machine, Rolling Loud shattered expectations from the jump – prompting expansion at an unprecedented rate from Miami to Los Angeles, New York, San Francisco, and Australia within 5 years, and to Portugal, The Netherlands, Germany, Austria, Toronto, Thailand, and India within 10 years. Rightfully named the World's Largest Hip-Hop Festival, Rolling Loud has evolved into a 360º lifestyle brand admired by fans, artists and brands alike for its authenticity and innovation. More than a festival, Rolling Loud is a cultural force – cultivating hip-hop culture around the world and making history in the process. Website | Instagram | TikTok | X