Perrin & Co. Launches Integrated Advisory Platform for Middle-Market Companies

National financial and business advisory firm brings senior-level expertise across finance, accounting, capital, M&A, restructuring, commercial real estate, operations and technology under one platform

FRESNO, Calif.--(BUSINESS WIRE)--Perrin & Co., a national financial and business advisory firm serving privately held middle-market companies, today announced the launch of its integrated advisory platform, bringing senior-level expertise across multiple disciplines together within one coordinated client relationship.

Founded by Ryan Toncheff, whose background includes more than 20 years in commercial banking and senior corporate finance leadership, Perrin was built around the increasingly interconnected needs of middle-market businesses. Financing decisions can affect liquidity and operations, acquisitions can create accounting and technology demands, and lender relationships can influence capital availability and strategic options.

“Middle-market companies increasingly face decisions that cross traditional advisory boundaries,” said Toncheff, Founder and Managing Partner of Perrin & Co. “We built Perrin to bring senior expertise across disciplines together around the client, the situation and the desired outcome.”

Perrin’s capabilities include fractional CFO leadership, finance and accounting advisory, capital structure and financing, liquidity and cash flow, lender advocacy, M&A, restructuring and due diligence, commercial real estate, market analysis and feasibility studies, operations, technology and strategic business advisory.

A distinct component of Perrin’s capital advisory practice is borrower-side lender advocacy. Perrin works alongside management teams in existing lender relationships to evaluate credit structures, negotiate improved terms, address covenant and liquidity issues, consider financing alternatives and navigate workout or restructuring situations when necessary.

Perrin’s Managing Directors bring experience across capital markets, CFO and controller leadership, accounting, M&A transactions, restructuring, commercial real estate, operations and technology strategy. The firm serves clients nationally, with senior advisory capabilities represented across multiple U.S. markets.

Perrin primarily serves middle-market companies across manufacturing, transportation and distribution, healthcare, technology, agriculture, food and beverage, energy, real estate development, construction, business services and other industries.

“Our goal is straightforward,” Toncheff said. “Bring the right expertise to the table, understand the business from the company’s perspective and stay engaged through execution.”

About Perrin & Co.

Perrin & Co. is a national financial and business advisory firm serving privately held middle-market companies. Headquartered in Fresno, California, the firm provides integrated senior-level advisory capabilities across multiple disciplines.

For more information, visit www.perrin-co.com.