Progresso® Expands its Lineup of Pitmaster BBQ-inspired Soups with New Grilled Chicken Bacon Ranch with Hidden Valley Ranch and Charbroiled Bacon Cheeseburger

Following last summer’s successful debut of Progresso® Pitmaster, the brand’s BBQ-inspired soup line, two new fan favorite flavors join the grill-inspired collection with 15 to 16g of protein per can.

Key Takeaways:

• Following its debut last summer, Progresso Pitmaster became the brand’s most successful product launch in four years, according to Nielsen retail measurement data¹. Now, the brand’s collection of soups inspired by flavors of the grill is introducing two new varieties, available at retailers nationwide.
• Progresso® is teaming up with Hidden Valley™ Ranch to bring its legendary ranch flavor to the soup aisle, pairing it with grilled chicken, smoked bacon, potatoes and celery, with 15g of protein per can.
• The new Progresso Pitmaster Charbroiled Bacon Cheeseburger Soup turns another cookout classic into a hearty bowl of comfort, loading each spoonful with beef patty crumbles, smoked bacon, potatoes and cheddar cheese, serving 16g of protein into every can.

MINNEAPOLIS--(BUSINESS WIRE)--As grilling season gives way to cooler days and comforting meals, Progresso® is introducing even more backyard BBQ flavor to its smoky, savory Pitmaster lineup. No fuss or flame required with two new additions: Grilled Chicken Bacon Ranch Soup, made in partnership with Hidden Valley Ranch, and Charbroiled Bacon Cheeseburger Soup.

Progresso Pitmaster Takes the Cheeseburger Beyond the Bun

For those who love the taste of a classic burger, the new Progresso Pitmaster Charbroiled Bacon Cheeseburger Soup brings the cookout staple from the bun to the bowl. Beef patty crumbles, smoky bacon, potatoes and cheddar cheese come together for a flavorful meal with 16g of protein per can.

“Following a successful launch last summer, we wanted to keep the grill going and give people even more of the flavors they love,” said Karyn Christianson, Business Unit Director for Progresso at General Mills. “This year, we’re taking Progresso Pitmaster in two exciting directions, from the unmistakable taste of Hidden Valley Ranch to the satisfying bite of a bacon cheeseburger. Together, they show just how much possibility there is in bringing BBQ-inspired favorites to the soup aisle.”

Progresso Pitmaster Gets the Hidden Valley Ranch Treatment

Progresso Pitmaster canned up the irresistible flavors of grilled chicken, smoky bacon and the iconic taste of America’s #1 Ranch Brand*, Hidden Valley Ranch. Paired with potatoes and celery in a creamy broth, each can packs 15g of protein for a satisfying meal that’s easy to prepare and just as delicious to eat.

"Hidden Valley Ranch fans know the delectable flavor is the perfect addition to any meal – so why not soup?” said Nick Higgins, General Manager of Hidden Valley Ranch. “Part of the fun of ranch is discovering just how many ways there are to enjoy it, and partnering with Progresso® gave us a whole new way to serve it up, one simmering spoonful at a time.”

From the Soup Aisle to Your Table

Progresso Pitmaster Grilled Chicken Bacon Ranch Soup with Hidden Valley Ranch flavor and Charbroiled Bacon Cheeseburger Soup, with 15g and 16g of protein per can, are available now at retailers nationwide.

These new offerings join the existing lineup of Progresso Pitmaster BBQ-inspired varieties including Smokehouse-Style Grilled Chicken & Potato with Roasted Vegetables, BBQ-Style Grilled Chicken & Fire Roasted Corn, Hearty Smokehouse-Style Steak & Potatoes with Roasted Vegetables, Steakhouse-Style Steak & Bean, and Sausage & Beer Cheese with Potatoes.

For more information, visit progresso.com or follow @Progresso on Instagram and TikTok.

¹ Nielsen Retail Measurement Database, as of August 26, 2026
*Best selling Ranch brand based on national retails sales [all skus Bottled + Dry]

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

About Hidden Valley Ranch

Founded in 1954, Hidden Valley™ Ranch (NYSE: CLX) is the original ranch dressing and America's favorite.* From classic bottles to seasoning packets and plant-powered options, Hidden Valley Ranch offers a variety of ways to enjoy the flavor fans love across meals and snacks. Find Hidden Valley products in stores nationwide or online. CLX-B

Follow us on Instagram: instagram.com/hidden.valley
Follow us on TikTok: tiktok.com/@hiddenvalleyranch

Learn more at HiddenValley.com
*Based on IRI unit sales data for L52WE 6/29/25.
*Best selling Ranch brand based on national retails sales [all skus Bottled + Dry]