SONIC Kicks Off Football Season with the $7 Big Deal Meal and New Ad Campaign Featuring Baker Mayfield and Bijan Robinson

The updated $7 Big Deal Meal now includes a Sundae, making the full meal even sweeter

ATLANTA--(BUSINESS WIRE)--Football and food are one of the greatest pairings of all time, and this season SONIC^® is celebrating the number seven in a way only SONIC can, bringing together a sweeter $7 Big Deal Meal and a new football-season campaign that celebrates the moments, traditions and communities that make football fandom special.

The $7 Big Deal Meal now includes:

• A SONIC® Cheeseburger
• A Medium Drink, choice of soft drink or iced tea
• Choice of Medium Tots or Fries
• A Vanilla Sundae, finished with whipped topping, a cherry and a choice of Hot Fudge, Strawberry or Caramel syrup

To kick off football season, SONIC is teaming up with football stars and former SEC^® athletes Baker Mayfield and Bijan Robinson for “My Greatest 7,” a new campaign inspired by the stories behind football’s most iconic number. In the new TV spots, Baker and Bijan reflect on the moments that shaped their careers alongside friends and family before revealing they’re actually talking about a different kind of seven entirely: the $7 Big Deal Meal from SONIC.

“SONIC has always been a gathering place and fast-food choice for football fans. Football fandom is such a part of our culture, whether it be celebrating the local high school win on a Friday night or planning around your weekend gamedays,” said Ryan Dickerson, Chief Marketing Officer at SONIC. “We were excited to bring a new iteration of our $7 Big Deal Meal during this football season to deliver incredible value for our guests and more fun ways to enjoy the meal to our fans. Baker and Bijan bring the perfect mix of personality and football spirit to bring it all to life, that we know will really resonate with our SONIC fans.”

Whether guests are heading to the stadium, gathering around the TV or celebrating after the final snap, the $7 Big Deal Meal has gameday cravings covered, and now there’s a little something sweet waiting at the end.

The $7 Big Deal Meal is available now for a limited time at participating SONIC locations nationwide. Fans can catch Baker Mayfield and Bijan Robinson in the new “My Greatest 7” campaign throughout football season.

*Tax not included

FAQS:

What is the $7 Big Deal Meal from SONIC?

The $7 Big Deal Meal is a value meal from SONIC that includes a SONIC Cheeseburger, choice of Medium Tots or Fries, a Medium Drink and a Vanilla Sundae for just $7.

What is new about the $7 Big Deal Meal from SONIC?

First introduced this summer, the $7 Big Deal Meal is now a little sweeter with the addition of a Vanilla Sundae, giving fans a full meal complete with dessert for just $7. The refreshed lineup now includes one of SONIC's classic sweet treats in place of Small Premium Chicken Bites previously included in the meal.

Who stars in the new SONIC $7 Big Deal Meal campaign?

Football players Baker Mayfield and Bijan Robinson star in the new "My Greatest 7" campaign, which puts a playful spin on football’s iconic seven-point moments and the $7 Big Deal Meal.

When is the $7 Big Deal Meal available?

The $7 Big Deal Meal is available now for a limited time at participating SONIC locations nationwide.

Where can I find more information or a participating SONIC location?

Please visit http://www.sonicdrivein.com/ to find your nearest SONIC and learn more.

How do I become a SONIC Rewards™ member?

Guests can become a SONIC Rewards member by downloading the SONIC App from the App Store or Google Play and signing up directly in the app. Existing SONIC App users don’t need to sign up again. Guests simply need to update the latest version of the SONIC App to access SONIC Rewards and start earning points and perks right away.