Altruist Introduces AI-Powered Financial Planning in Hazel, Helping Advisors Build Personalized Financial Plans In Minutes

The new AI offering joins Hazel’s groundbreaking tax planning agent, which moved markets earlier this year

LOS ANGELES--(BUSINESS WIRE)--Altruist today announced a new AI-powered financial planning agent within Hazel, its transformative AI platform.

The all-in-one offering builds bespoke financial plans that encompass six critical workflows: retirement planning, investment optimization, cash flow analysis, estate planning, tax strategy, and insurance and risk.

Historically, each of these tasks have taken advisors hours to complete. Hazel’s new agent can now provide comprehensive, advisor-ready financial plans in minutes.

“Hazel’s financial planning agent allows a single advisor to do much of the work that a shop full of specialists would do, in a fraction of the time,” said Jason Wenk, founder and CEO of Altruist, the tech-forward wealth platform for financial advisors. “We believe this launch will fundamentally shift how advisors operate and how firm owners run their businesses.”

Hazel and the financial planning agent are available to firms regardless of whether they custody assets with Altruist.

The agent gives advisors a rich, interactive planning experience where they can do real-time scenario modeling with clients to explore how different savings, investment, and spending strategies can impact their financial picture.

Hazel builds financial plans using data it collects from financial documents, as well as details it automatically captures from client meetings and communications, notes, and other connected data sources.

Hazel uses AI to collect and understand client data but uses dedicated calculation programs for financial computations. Every figure in a plan is calculated, not AI generated.

Like all Hazel features, the financial planning agent is governed by zero data retention agreements with Hazel’s AI model providers. That means they are prohibited from retaining any data from Altruist or its customers. Operating on the same secure infrastructure as Altruist, Hazel data is never used to train AI models or sold to third-party providers.

This capability represents the second installment in a series of expanded planning solutions anticipated for the platform. For more information on Hazel’s financial planning agent, visit https://hazel.ai/financial-planning.

Hazel provides financial planning analysis and insights to advisors. Neither Altruist nor Hazel provide financial advice, and nothing herein should be construed as such.

About Hazel

Hazel is an AI platform built by Altruist to help wealth managers transform their practice. By unifying firms’ knowledge from conversations, emails, documents, CRM data, and calendars, with market, regulatory, and custodial insights, Hazel automates the core work of advisory firms. Hazel can build personalized tax and financial plans, capture and summarize discussions, draft follow-ups, answer questions instantly, prioritize tasks, enabling advisors to deepen their relationships with clients and achieve better outcomes. Hazel safeguards client data with robust encryption, enterprise-grade security, zero data retention arrangements with third-party AI providers, and a strict commitment against using customer data to train AI models.

About Altruist

Altruist is the tech-forward wealth platform for independent advisors, offering a fully integrated digital experience that makes managing investments and serving clients simpler and more affordable. Altruist combines a self-clearing brokerage firm with intuitive software for account opening, trading, portfolio management, billing, and reporting. With Altruist, financial advisors can create custom portfolios, trade fractional shares, automate rebalancing, and provide clients with a sleek web and mobile app experience. Learn more at altruist.com.