Fujifilm Expands Consumer Photo Printing Capabilities with the Introduction of “Fujifilm for Google Photos Print Store”

Expanded partnership between Fujifilm and Google Offers New Look and Functional Enhancements to User Experience

VALHALLA, N.Y.--(BUSINESS WIRE)--FUJIFILM North America Corporation, Imaging Division, announced today the launch of 'Fujifilm for Google Photos Print Store,' a new, integrated print storefront designed to bring high-quality physical photo products directly to Google Photos users. Fujifilm will assume leadership and responsibility for the photo printing functionality of the popular Google Photos platform, with plans to roll out new features, new products and a more robust user experience.

With the launch of “Fujifilm for Google Photos Print Store”, Fujifilm is taking a leading operational and customer support role in the co-branded print experience, including full storefront management, customer support, customer lifecycle marketing, and expanded product catalog, while remaining in close partnership with Google Photos.

“Working so closely with Google Photos over the years has truly been a dream collaboration, coupling Google’s outstanding technological capabilities with Fujifilm’s over 90 years of imaging expertise,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “It was a natural next step for Fujifilm to take a larger role in the management and expansion of the platform’s printing capabilities. We’re excited to expand this winning partnership and especially excited about the benefits and ease of use it will bring to Google Photos’ users.”

When the new platform debuts, Google Photos users will be able to seamlessly launch the integrated Fujifilm for Google Photos Print Store directly from Google Photos as an enhanced part of the Google Photos experience they know and trust. The storefront will be co-branded with the “Fujifilm for Google Photos Print Store” name, with a shared visual identity that feels native to both platforms. Users will have more ways than ever before to print their memories, including an expanded range of print formats, frames, décor, and gift items, going well beyond the offerings of the previous platform. The new experience will continue to leverage Google Photos' intelligence to surface relevant photos and suggest personalized print opportunities, making it easier than ever to bring digital memories to life.

The new platform will be available to current as well as new Google Photos users. Users can choose to link their photos, creating a seamless process that avoids manual addition of images into the app.

"We're excited to continue our partnership with Fujifilm, providing Google Photos users with a seamless printing experience,” said Shimrit Ben-Yair, vice president, Google Photos. “The new storefront will offer even more ways for people to print their photos so they can easily celebrate and save their meaningful moments.”

The new platform began rolling out to Google Photos users in the U.S. at the end of August 2026.

About Fujifilm
FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of five operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.

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