Dairy Queen® Kicks Off Football Season with $6.99 DQ Chicken Strip Basket Deal and NEW! MVP Dip Lineup

Fans Can Score Craveable Chicken Strips and Bold New Dipping Flavors at a Winning Value for a Limited Time

MINNEAPOLIS--(BUSINESS WIRE)--Football is back, and American Dairy Queen Corporation (ADQ), a leader in iconic treats and food, is bringing the season to the next level with a craveable Chicken Strip Basket deal for just $6.99* and NEW! MVP Dip Lineup featuring bold new flavors.

For a limited time, fans can bring home a win this season with a deal that includes the DQ four-piece Chicken Strip Basket featuring a choice of Original or FlameThrower Chicken Strips made with 100% white meat chicken strips. Each basket is served with golden hot fries, a refreshing drink and your choice from the NEW! MVP Dip Lineup.

With three options to choose from, the NEW! MVP Dip Lineup brings the flavor assist that takes every bite to the next level. Fans can choose from the NEW! Strip Dip – creamy, tangy, with a bold black pepper kick perfect for dipping chicken – NEW! Ghost Pepper Dip – fiery, bold, smoky pepper heat – or our classic House-made Hidden Valley® Ranch, made on-site at every DQ restaurant, every day.

To celebrate the Chicken Strip Basket deal and NEW! MVP Dip Lineup, DQ is teaming up with mascots at the University of Oregon, Illinois State University and University of Kansas for a fun social campaign.

“Football brings together passionate fans, spirited rivalries and traditions that make every game memorable, and we’re excited to add to that energy with new and popular returning flavors from DQ at a great value,” said Becky Felling, Vice President of Marketing at American Dairy Queen Corporation (ADQ). “With our $6.99 Chicken Strip Basket offering and NEW! MVP Dip Lineup, we’re giving fans even more ways to enjoy the season while having a little fun with an engaging campaign that taps into the enthusiasm and personalities that create special moments for teams, friends, families and everyone following along.”

The playful spots, including the first video, which is now live on DQ social channels, put The Duck, Reggie Redbird and Big Jay bird mascots in the spotlight as they react to fans’ growing enthusiasm for the DQ Chicken Strip Basket and the NEW! MVP Dip Lineup, proving the new dips and deal may be enough to ruffle a few feathers this season.

“The Duck is one of the most recognizable personalities in college sports, known for bringing infectious energy, humor and an unmistakable presence to every game day experience,” said Kelly Schukart, Vice President and General Manager at Oregon Sports Properties. “Partnering with Dairy Queen on this Chicken Strip Basket and NEW! MVP Dip Lineup campaign gave us a natural opportunity to tap into that personality by giving fans a playful way to celebrate the excitement that comes with the start of every football season.”

Whether you’re simply joining in on the fun or tuning in to every game, football season calls for a strong roster. The DQ Chicken Strip Basket, now just $6.99 for a limited time at participating DQ restaurants, delivers it all. To score the Chicken Strip Basket deal and NEW! MVP Dip Lineup, fans can visit DQ.com or download the DQ® App to find a participating restaurant near them. Check out the DQ social channels.

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IDQUS for Food, Treats & Beverages – US

*For a limited time at participating U.S. locations.

About International Dairy Queen, Inc.

International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit DairyQueen.com.