CELSIUS® and SoulCycle ® Team Up to Energize Fitness Communities Nationwide

CELSIUS becomes SoulCycle’s exclusive energy category partner, with products available for purchase at studios nationwide

Year-round collaboration kicks off with 20 featured CELSIUS rides across New York, Chicago, Miami and Los Angeles

BOCA RATON, Fla.--(BUSINESS WIRE)--CELSIUS^®, the premium energy drink and lifestyle brand, and SoulCycle ^®, the iconic indoor cycling brand known for its high-energy rides and passionate community, today announced a new national partnership bringing together two brands rooted in movement, energy and connection.

CELSIUS energy drinks will now be sold at SoulCycle studios nationwide as the brand becomes SoulCycle’s exclusive energy category partner. On Aug. 29, CELSIUS and SoulCycle will turn up the energy coast to coast, with 20 featured rides across New York, Chicago, Miami and Los Angeles to celebrate the partnership with the communities that power both brands. The collaboration will extend across the broader SoulCycle community through dedicated rides, product experiences, community programming, original content and additional activations throughout the year.

The celebration started on Aug. 22 at SoulCycle’s iconic Barn studio in Bridgehampton, New York where special guest Tinx — New York Times bestselling author, radio personality and lifestyle creator — led the first featured CELSIUS ride of the partnership. Inspired by CELSIUS’ SPRITZ VIBE™ Summer Edition and Sparkling Limoncello Twist flavor, the experience brought the energy of summer to the Barn through movement, music and community, giving riders a first taste of what’s to come from the partnership.

“CELSIUS was born in fitness, and our community has made the brand part of how they train, move and live,” said Katie Turoff, Vice President Brand Marketing at CELSIUS. “SoulCycle shares that spirit of movement, energy, and community, making this partnership a natural extension of how our LIVE. FIT. GO.™ mantra comes to life.”

“Our riders come to Soul for many reasons, including the energy they feel in the room. It's what moves them on the bike and in the world," said Doug Leonard, Vice President Partnerships & Strategic Initiatives at SoulCycle. "Celsius has been bottling that energy since day one, so the fit was obvious to us. We hold a high bar for what we bring into our studios, and Celsius shares those standards. We can't wait for our riders to feel the energy of this partnership from the first class."

As the national partnership comes to life throughout the year, riders can look forward to:

• CELSIUS beverages sold nationwide at SoulCycle studios: As SoulCycle’s exclusive energy category partner, CELSIUS products will be available for purchase at studios nationwide.
• Special themed rides: CELSIUS and SoulCycle will bring riders together through dedicated classes and special ride experiences.
• At-home experiences: The partnership will extend beyond the studio with CELSIUS-branded rides available through SoulCycle’s at-home platform.
• More throughout the year: Riders can expect free CELSIUS samples, seasonal activations, instructor-led programming and original content from CELSIUS and SoulCycle.

For more information and the latest updates, follow @celsiusofficial and @soulcycle on social media.

Celsius products are available while supplies last. Stock, samples, and activations may vary by location.

About CELSIUS

CELSIUS is a premium functional beverage brand born in fitness and designed to power active lifestyles. Driven by its LIVE. FIT. GO.™ mantra, CELSIUS provides refreshing, zero-sugar energy for people on the move – from athletes to everyday achievers.

About SoulCycle

Founded in 2006, SoulCycle is an indoor cycling class featuring cardio, strength-training, and rhythm-based choreography. With over 60 studios in the United States and London, SoulCycle has created a space for celebration and inspiration by emphasizing holistic wellness across the mind, body, and soul. We move the people, who move the world. For more information, please visit soul-cycle.com.

CELSIUS, the °C logo and associated trademarks are trademarks of the Celsius Holdings group of companies. Third-party trademarks are the property of their respective owners.