XiFin Appoints Chris Martin as Chief Product Officer, Continues Building Award-Winning Leadership Team

Product strategy executive with expertise at the intersection of AI and healthcare will lead XiFin’s product vision as the company’s leadership bench earns national and regional recognition

SAN DIEGO--(BUSINESS WIRE)--XiFin, Inc., a leader in AI-driven revenue cycle management (RCM), today announced that Chris Martin has been appointed Chief Product Officer (CPO). Martin brings extensive experience developing and scaling technology solutions across complex, highly regulated industries and joins XiFin at a pivotal moment as the company accelerates investment in its AI-enabled XiFin® Empower ecosystem and expands into new market segments. In his role, Martin will lead product strategy and product management, drive solution modularity, and work to make XiFin’s data- and AI-enabled revenue cycle management (RCM) capabilities more accessible to customers.

“Chris brings a rare combination of product leadership, technology expertise, and experience scaling AI-enabled solutions,” said Lâle White, Executive Chairman and Chief Executive Officer of XiFin, Inc. “His customer-centric approach and experience scaling AI-enabled products will be instrumental as we continue advancing innovation across XiFin Empower. Chris joins a leadership team that is earning recognition across the industry for the caliber of its work—a reflection of a culture of excellence and a shared commitment to our customers that defines our company.”

Martin’s appointment comes as XiFin deepens its AI strategy following the February 2026 appointment of Chief Technology Officer Sanjay Kumar and a year of strong momentum, including a 21.1% increase in Empower RCM volume and double-digit segment growth in molecular diagnostics, hospital outreach, and ancillary services. As CPO, Martin will work alongside Kumar and the leadership team to translate technical innovation into customer value, creating new growth opportunities and increasing adoption across additional healthcare segments.

Before joining XiFin, Martin served as Senior Vice President and Head of Consumer Products at Axos Financial, where he led product strategy and execution, developed AI-enabled products, and established a client advisory board that partnered directly with financial advisors to identify opportunities for innovation. Earlier in his career, he held consulting and technology roles at Deloitte Consulting and IBM, leading cross-functional teams and enterprise transformation initiatives. 

“XiFin has exceptional customers, a strong technical foundation, and a leadership team that understands where this industry is headed,” said Martin. “My focus is making our industry-leading data and AI capabilities more accessible, with the flexibility to meet customers where they are, and pushing into new markets where we can make the biggest difference. When our customers succeed, healthcare delivery gets better for everyone involved. That's what drives our work.”

A Leadership Team Earning Industry Recognition

Martin joins a leadership bench that has earned significant national and regional recognition in 2026, reflecting the depth of talent XiFin has assembled across its leadership team:

• Erik Sallee, Executive Vice President and Chief Financial Officer, was named a 2026 Finalist for CFO of the Year by the San Diego Business Journal for helping position XiFin for its next phase of growth.
• Sanjay Kumar, Chief Technology Officer, was named to the San Diego Business Journal's Leaders of Influence in Technology 2026 list for pairing human-centered innovation with disciplined execution to deliver measurable business impact.
• Heather Agostinelli, Vice President and Head of Specialty RCM, and Debi Lerkins, Marketing Director, were honored for Business Excellence by the 2026 DSN Top Women in Health, Wellness, and Beauty program of Drug Store News for their leadership advancing XiFin’s pharmacy and specialty pharmacy initiatives.
• Clarisa Blattner, Senior Director of Revenue and Payor Optimization, was named to the San Diego Business Journal's 2026 Indispensables Finalists for developing reimbursement and revenue optimization strategies that help healthcare providers navigate an increasingly complex regulatory and reimbursement environment.

About XiFin

XiFin is a healthcare information technology company that empowers organizations to navigate an evolving and increasingly complex healthcare landscape. The XiFin Empower AI RCM ecosystem and trusted data employ active intelligence and automation to reduce manual touches, coordinate workflows, accelerate customer innovation, and improve financial outcomes. Our comprehensive set of solutions—spanning revenue cycle management, clinical workflow enablement, laboratory information systems, and patient engagement—deliver The Power to Do Good® so that healthcare organizations can do more good for more patients. Visit www.XiFin.com, follow XiFin on LinkedIn, or subscribe to the XiFin blog to learn more.