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S4 Honcho™ Begins U.S. Dealer Deliveries as LiveWire Names Nationwide Giveaway Winner

First production S4 Honcho Trail motorcycles begin making their way to U.S. dealers following LiveWire’s nationwide giveaway

original LiveWire S4 Honcho™ Trail pictured off-road in the Pacific Northwest.

LiveWire S4 Honcho™ Trail pictured off-road in the Pacific Northwest.

MILWAUKEE--(BUSINESS WIRE)--LiveWire (NYSE: LVWR), a leader in the electric two-wheel industry, today announced the arrival of the first production S4 Honcho™ Trail motorcycles in the United States, marking the beginning of the company’s first mini-moto platform rollout across its U.S. dealer network.

“The arrival of the first S4 Honcho Trail motorcycles in the U.S. is an exciting moment for LiveWire and our dealer network,” said Jon Bekefy, Head of Commercial at LiveWire.

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“The arrival of the first S4 Honcho Trail motorcycles in the U.S. is an exciting moment for LiveWire and our dealer network,” said Jon Bekefy, Head of Commercial at LiveWire. “The response to Honcho has reinforced what we believed from the beginning — there is a real appetite for a motorcycle that makes riding approachable, versatile and, most importantly, fun for riders of all backgrounds and skill levels. Now we’re delivering Honcho and making good on that promise.”

LiveWire also announced Jme Thomas of Washington as the winner of its nationwide S4 Honcho giveaway, which received more than 30,000 entries. Thomas was given the choice between the S4 Honcho Street and Trail models and selected the Trail, which she received at LiveWire Bellevue, located within Eastside Harley-Davidson.

“I entered the giveaway because Honcho looked like such a fun way to ride, but I never expected to actually win,” said Thomas. “I chose the Trail because I love being outdoors, and I’m excited to have a whole new way to explore.”

S4 Honcho combines approachable performance, compact dimensions and versatile capability in a new mini-moto platform designed to make riding accessible and fun for a broad range of customers.

Additional S4 Honcho Trail shipments will continue arriving at U.S. dealerships as inventory builds, with S4 Honcho Street following soon. The Honcho rollout will also expand internationally this fall, with the platform set to arrive in select European markets.

Customers interested in S4 Honcho are encouraged to contact their local LiveWire dealer for availability and upcoming deliveries.

For more information about the S4 Honcho lineup or to locate a dealer, visit LiveWire.com.

About LiveWire

LiveWire has a dedicated focus on the electric motorcycle sector. LiveWire's majority stockholder is Harley-Davidson, Inc. LiveWire comes from the lineage of Harley-Davidson and is capitalizing on more than a decade of learnings in the EV space. LiveWire is committed to developing the technology of the future and investing in the capabilities needed to lead the transformation of motorcycling.

 

Contacts

Press Contact
Christopher Corona
christopher.corona@livewire.com

Industry:

LiveWire Group, Inc.

NYSE:LVWR
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English

Contacts

Press Contact
Christopher Corona
christopher.corona@livewire.com

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