AI Customer Engagement Platform Iterable Names Salesforce's Teri Hatfield Chief Revenue Officer

In response to growing demand for real-time AI-driven customer experiences, company appoints award-winning CRO to lead global enterprise growth

SAN FRANCISCO--(BUSINESS WIRE)--Iterable, the AI customer engagement platform, today announced the appointment of Teri Hatfield as Chief Revenue Officer (CRO). Hatfield, an enterprise software industry veteran with more than 25 years of experience driving high-velocity sales, data analytics, and AI-driven growth, will oversee the company's worldwide revenue and go-to-market (GTM) strategy. In this role, she will lead global sales, customer success, commercial segments, and partner channel organizations to accelerate enterprise-grade scale and durable business growth.

Hatfield joins Iterable from Salesforce, where she most recently served as Executive Vice President of Specialist Sales & Solutions. In that role, she led the strategic execution of Sales and Solutions Engineering teams across a complex multi-billion dollar portfolio including Tableau, Slack, Digital, Service Cloud, Revenue Cloud, and Commerce Cloud. Previously, she served as the head of the Global Tableau Sales organization, where she drove widespread global adoption of analytics platforms, helping enterprise customers turn data-driven insights into accelerated business outcomes. Known for turning complexity into clarity and building elite, high-performance sales organizations that pair operational precision with massive scale, Hatfield was named one of the Top 50 Women Chief Revenue Officers of 2025 by Women We Admire.

“Enterprise brands don't have time for disconnected tools or data pipelines that slow them down. Success today requires turning deep, governed customer insights into real-time, cross-channel action at the scale the world's leading brands demand,” said Sam Allen, CEO of Iterable. “Teri is an exceptional, world-class revenue leader who brings a rare combination of enterprise-scale GTM experience, deep expertise in data analytics, and a modern vision for AI-enabled transformation. Her track record of aligning complex revenue portfolios and mentoring high-accountability teams makes her the perfect leader to scale our go-to-market engine. We are absolutely thrilled to welcome her to Iterable.”

Hatfield's appointment directly aligns with Iterable's market position as the industry's most powerful data activation engine for AI customer engagement. Under her leadership, the GTM organization will focus on sharpening its enterprise story, driving disciplined execution, and helping brands move beyond legacy batch-and-blast marketing toward dynamic, moments-based 1:1 experiences at scale.

“I was drawn to Iterable because it sits at the absolute center of a fundamental shift in customer engagement, moving away from legacy, retrofitted systems toward an open, flexible platform where data and AI actually connect to deliver measurable business growth,” said Hatfield. “Having spent my career helping organizations unlock the value of data and analytics, I see a tremendous opportunity for Iterable to deepen its enterprise footprint. I look forward to working closely with Sam and the entire leadership team to help our customers eliminate silos, activate their data in real time, and build truly intuitive customer relationships.”

About Iterable

Iterable is the AI customer engagement platform built for enterprise scale, loved by teams, and trusted by global brands like Calm, HelloFresh, Penguin Random House, PGA of America, Redfin, and Square. It transforms data into action, powering intelligent, personalized experiences across every channel to drive measurable growth. Iterable gives teams the speed to move, the governance to stay in control, and the flexibility to continuously optimize performance at scale. With Iterable, customer engagement isn't just a tactic — it's a growth engine. Learn more at www.iterable.com.