Alto Launches Private Deal Room for RIAs, Unlocking Private Markets Access Inside Retirement Accounts

End-to-end digital platform solves critical operational and compliance challenges associated with the execution and custody of private markets investments, unlocking unprecedented flexibility for retirement account investing and a powerful new growth engine for advisors

NASHVILLE, Tenn.--(BUSINESS WIRE)--Alto, a leading marketplace and custodian connecting retirement capital with private markets opportunities, today announced the launch of advisor access to Alto Private Deal Room, a digital platform that enables registered investment advisors (“RIAs”) to seamlessly execute self- and client-sourced private markets deals from onboarding to close, all through a single workflow with built-in operational and custodial support.

More than $18.2 trillion sits in IRAs, a pool of retirement capital that eclipses the $13.8 trillion in 401(k)s yet remains largely out of reach of private markets. However, as the global assets under management (“AUM”) for alternative assets steadily approaches $32 trillion, client demand for the asset class is surging, with roughly 74% of RIAs indicating that they’re interested in increasing client allocations to private markets. But many RIAs struggle to act on it: PitchBook reports that for the nearly 19,000 RIAs in the U.S., the operational and administrative complexity of executing private market investments is a major obstacle. The challenge is most acute for independently sourced deals, which force advisors to coordinate diligence, documentation, compliance and custody across multiple disconnected providers, leaving many otherwise compelling investment opportunities impractical or impossible to execute.

Alto Private Deal Room was purpose-built to eliminate this friction and unlock a powerful new engine for advisor growth. Whether a client brings a private investment opportunity to an advisor or an advisor wants to raise capital across client IRAs, effectively acting as a general partner, Private Deal Room provides a dedicated workflow designed around how RIAs actually operate. Custody, compliance and execution are managed end-to-end through a single, integrated platform.

“Far too many private markets opportunities die on the vine for retail investors and RIAs because the operational hurdles are simply too great. Alto Private Deal Room finally clears the path, unlocking a powerful new engine of growth for advisors and their clients,” said Eric Satz, Founder and CEO of Alto. “We believe this marks the beginning of an exciting new chapter in retirement investing, and we can’t wait to see the opportunities it unlocks for advisors, investors and the broader private markets ecosystem.”

Alto Private Deal Room also gives advisors a direct way to grow their AUM while enabling their clients to tap the effective but underutilized strategy of funding private investments through qualified retirement assets. The Private Deal Room infrastructure allows advisors to uncover and manage client assets that may have previously remained outside of their advisory scope, either through legacy retirement accounts, existing alternative investments, or other asset classes. Alto keeps these alternative assets in a singular experience that offers execution and reporting under an advisor-managed account, letting advisors capture private investments held within client IRAs that would otherwise sit beyond their reach, grow their AUM, and maintain a complete view of a client’s retirement portfolio.

Additionally, the solution provides scalable infrastructure for RIAs seeking to grow organically or establish an independent practice. Alto manages the custodial and transactional processes associated with holding eligible private investments in retirement accounts, reducing the need for advisors to build specialized operational capabilities internally. Advisors oversee client accounts, cash balances, transfers and private investments through a centralized digital platform, backed by a dedicated service team. While technology-led, Alto offers personalized support from specialists through complex private transactions, so the operational load is lifted without losing the personal touch advisors and clients value.

“Advisors today are competing in an increasingly crowded market, and with more than $18 trillion of investable retirement assets untapped in IRAs, access to differentiated private markets opportunities can be a meaningful way to distinguish their practices and deliver more for clients,” said Evan Deussing, CIMA^®, SVP of Revenue at Alto. “Alto Private Deal Room gives RIAs access to a broader private markets ecosystem with the ease, technology and service that many traditional platforms cannot provide. Advisors can offer clients a better experience, support opportunities that align with their individual objectives, remain a fiduciary for a wider net of client assets and maintain a more complete view of their portfolios.”

Alto Private Deal Room is available now to registered investment advisors and financial advisors. To learn more, visit altoira.com/private-deal-room.

About Alto
Alto is a technology-led platform that connects retirement capital with private markets, with solutions for advisors, investors, institutions, issuers and more.

As a marketplace and custodian, Alto enables investors and their advisors to hold alternative assets like private equity, venture capital, real estate, private credit, and more with tax-advantaged retirement accounts. Alto serves as IRA custodian for approximately $2 billion in assets held by 32,000+ self-directed IRA investors and supports more than 3,200 issuers who have raised capital on the platform.* Through Alto Private Deal Room, registered investment advisors can execute self- and client-sourced private markets deals inside client IRAs, with custody, compliance, and execution managed end-to-end. Investors can establish Traditional, Roth, or SEP IRAs and invest in private markets. Learn more at altoira.com.

The Alto Marketplace is a curated destination where accredited investors can discover, evaluate, and invest in alternative investment opportunities directly through their self-directed IRA. Securities offered through Alto Securities, LLC, member FINRA/SIPC.

*All data as of June 30, 2026.

This communication is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Any investment in private funds involves significant risks, including the potential loss of principal and limited liquidity. Investments in private markets are not suitable for all investors and are generally available only to accredited or otherwise eligible investors. Alto does not provide investment, legal, or tax advice. Investors should consult their own advisors before making any investment decisions.