Minty Launches Shopify App to Close the Gap Between Browsing and Buying

New Minty app integration lets Shopify merchants activate cashback offers at checkout, win back visitors who leave without buying, and reach anonymous and AI-assisted shoppers their data can't track

CHARLOTTE, N.C.--(BUSINESS WIRE)--Minty, the fastest growing AI shopping companion that proactively delivers cashback and rewards to millions of shoppers, today announced the launch of its Minty Shopify app. The free app gives Shopify merchants a new way to turn browsers into buyers, connecting any Shopify store to Minty's network of hundreds of millions of shoppers at the moment they're making purchase decisions, including on ChatGPT.

The Minty Shopify app gives Shopify merchants two capabilities they've never had access to before, requiring no code or developer setup and paying only for results.

First, Minty places Shopify merchants directly inside the shopping conversation, not just in discovery, but at the precise moment a shopper is ready to buy. Minty surfaces the right cashback offer at the moment of purchase intent, across AI chats, including ChatGPT, mobile, and Chrome and Safari browsers to turn non-committal shoppers into confirmed buyers.

Second, Minty allows Shopify merchants to identify and connect with high-intent shoppers who visit their site and leave without making a purchase. Shopify's native data shows merchants who bought. Minty reveals who is shopping, comparing, and considering, including anonymous traffic and those using AI tools.

The Shopify Minty app also gives merchants a way to follow up after a visitor leaves. The average cart abandonment rate across all industries sits at 70% in 2026, according to Baymard Institute research¹, meaning most shoppers who show genuine purchase intent leave without converting or leaving behind an email a brand could use to reach them again. In the US alone, that adds up to an estimated $260 billion in recoverable revenue sitting in abandoned carts every year. Minty lets merchants re-engage those shoppers through compliant email and SMS. It also captures first-party customer contacts via one-click opt-in offers, which merchants own outright and independent of any single platform's data.

"The traditional shopper journey is going away and merchants can no longer wait for shoppers to come to them," said Rodney Mason, Chief Marketing Officer of Minty. "Shopping now happens across search, social, and AI conversations, and the moment a shopper decides to buy can pass in seconds. That's the idea behind Proactive Commerce: instead of just waiting for a specific behavior to trigger an offer, Minty is embedded in the discovery and decision process. For Shopify merchants, that means converting intent they'd otherwise never see, instead of chasing it after the fact."

Minty is the first cashback app with a live integration inside ChatGPT, with merchant profiles also appearing in Google AI Overviews and Apple Intelligence. For Shopify merchants, that reach matters: 77% of shoppers now use AI tools to research purchases, and the Minty Shopify app is the fastest way for a brand to show up in those conversations.

About Minty

Minty is the fastest-growing AI shopping companion that proactively unleashes savings that matter most for smart shoppers, creating more loyalty for the e-commerce brands they shop.

As the pioneer of Proactive Commerce, Minty has hundreds of millions of shoppers and is ranked by G2 as a top five commerce tool that generates incremental revenue for e-commerce brands from high-intent shoppers without disrupting existing marketing channels.

Minty Shop: www.minty.com

Minty For Brands: https://business.minty.com/

Minty app for ChatGPT

¹ https://baymard.com/lists/cart-abandonment-rate