Law Offices of Frank R. Cruz Encourages Wix.com Ltd. (WIX) Shareholders To Inquire About Securities Fraud Class Action

LOS ANGELES--(BUSINESS WIRE)--The Law Offices of Frank R. Cruz announces that a class action lawsuit has been filed on behalf of shareholders who purchased or otherwise acquired Wix.com Ltd. (“Wix” or the “Company”) (NASDAQ: WIX) securities between February 19, 2025 and May 12, 2026, inclusive (the “Class Period”). Wix investors have until September 22, 2026 to file a lead plaintiff motion.

IF YOU SUFFERED A LOSS ON YOUR WIX.COM LTD. (WIX) INVESTMENTS, CLICK HERE TO SUBMIT A CLAIM TO POTENTIALLY RECOVER YOUR LOSSES IN THE ONGOING SECURITIES FRAUD LAWSUIT.

You can also contact the Law Offices of Frank R. Cruz to discuss your legal rights by email at [e-mail], by telephone at [phone], or visit our website at www.frankcruzlaw.com.

What Happened?

On May 21, 2025, Wix reported first quarter 2025 financial results, including a 12% year-over-year increase in bookings, but maintained its full-year 2025 revenue guidance of $1.97 billion to $2.00 billion, below analyst expectations. The Company's conservative outlook raised investor concerns regarding its business prospects, growth trajectory, and competitive position.

On this news, Wix's stock price fell $29.40 per share, or 16.18%, to close at $152.34 per share on May 21, 2025, thereby injuring investors.

Then, on November 19, 2025, Wix reported third quarter 2025 financial results, disclosing that rising post-acquisition costs associated with Base44 were materially negatively impacting its financial results and offsetting the benefits of AI-related tailwinds. The Company explained that these costs primarily consisted of AI compute and marketing expenses.

On this news, Wix's stock price fell $25.22 per share, or 19.87%, to close at $101.70 per share on November 19, 2025, thereby further injuring investors.

Finally, on May 13, 2026, Wix reported first quarter 2026 results, including earnings and revenue below consensus expectations and a sharp decline in operating margins, which it largely attributed to weakness in its professional developer business. During the accompanying earnings call, management acknowledged that professional developer customers were increasingly using competing AI tools, Wix Harmony lacked key capabilities, product updates and innovation had been delayed, and the Company had fallen behind the evolving workflow needs of professional developers.

On this news, Wix's stock price fell $20.56 per share, or 27.10%, to close at $55.32 per share on May 13, 2026, thereby further injuring investors.

What Is The Lawsuit About?

The complaint filed in this class action alleges that throughout the Class Period, Defendants made materially false and/or misleading statements, as well as failed to disclose material adverse facts about the Company’s business, operations, and prospects. Specifically, Defendants failed to disclose to investors that: (1) Wix had overstated the competitiveness and performance of its AI product offerings compared to those offered by other companies; (2) Wix had understated the costs associated with developing and promoting its AI product offerings; (3) as a result, Defendants had overstated the commercial and financial benefits of Wix’s AI product offerings; and (4) as a result, Defendants’ positive statements about the Company’s business, operations, and prospects were materially misleading and/or lacked a reasonable basis at all relevant times.

Contact Us To Participate or Learn More:

If you purchased Wix securities, wish to learn more about this action, or have any questions concerning this announcement or your rights or interests with respect to these matters, please click HERE or contact us at:

Law Offices of Frank R. Cruz
2121 Avenue of the Stars, Suite 800
Century City, CA 90067
Telephone: [phone]
Email: [e-mail]
Visit our website at: www.frankcruzlaw.com

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