The Globally Popular Anime Hazbin Hotel Event Makes Its Debut in South Korea! Hazbin Hotel Pop-Up Shop to Open in South Korea

To be held at The Hyundai Seoul B2F ICONIC ZONE starting Tuesday, August 11, 2026

TOKYO--(BUSINESS WIRE)--Gray Parka Service Inc. (Headquarters: Tokyo, Japan) will host a pop-up shop for the globally popular anime Hazbin Hotel starting Tuesday, August 11, 2026, at the ICONIC ZONE on B2F of The Hyundai Seoul in South Korea.

New items added to the lineup following high demand

The pop-up shop at The Hyundai Seoul will feature a lineup that includes not only the first-wave products—which sold out repeatedly at events held in Japan last year (such as Ikebukuro PARCO and Tokyo Comic Con) and garnered a massive response both domestically and internationally—but also numerous new items that fans have been eagerly awaiting.

The collection offers a wide variety of lifestyle items that reflect the series’ elements and characters. Highlights include cushions featuring bold designs of Alastor and the “Vees,” employee-style badge that let fans roleplay as VOXTEK staff members, and adorable “chubby” and “squishy” stickers featuring newly drawn illustrations.

POP-UP SHOP Overview
Title:	Hazbin Hotel POP-UP SHOP
Dates:	August 11 (Tue) – August 19 (Wed), 2026
Venue:	The Hyundai Seoul B2F ICONIC ZONE
	(The Hyundai Seoul B2, 108 Yeoui-daero, Yeongdeungpo District, Seoul)
Hours: 10:30 AM–8:00 PM *Closes at 8:30 PM on Fridays, Saturdays, and Sundays
Organizer & Producer: Gray Parka Service Inc.
In cooperation with: Juice Inc.

Event details and merchandise availability will be posted periodically on Juice Korea’s official X account (@0_percent_seoul ).

New Item Information

• Just-Right-Sized Cushion (3 designs)
• Alastor's Radio-Style Shoulder Pouch
• Funny-Face Hand Towel (5 designs)
• Phone-sized Sparkly Clear Stickers (5 designs)
• VOXTEK Employee Badge
• JETSTREAM Pen (Alastor)

The first-wave lineup will also be restocked at the POP-UP SHOP!

To coincide with the release of these new items, the first-wave products that generated a massive response last year are scheduled to be restocked.

About Gray Parka Service Inc.

Company Name: Gray Parka Service Inc.
Address: 1-6-11-7F Shinkawa, Chuo-ku, Tokyo
Representative Director: Yukiharu Ishiwata
Established: August 23, 2012
Website: https://grayparkaservice.com/en

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