Counsel Health Launches Counsel Studio, Bringing AI-Enabled, Physician-Supervised Care Directly Into Healthcare Organizations' Digital Experiences

The new deployment platform empowers health plans, health systems, and consumer health companies to transform their existing applications into a trusted, always-on care experience

NEW YORK--(BUSINESS WIRE)--Counsel Health, the AI-enabled, physician-supervised primary care company supporting members through a messaging-based interface, today announced the launch of Counsel Studio, a new deployment platform that enables healthcare organizations to embed personalized, AI-enabled care directly into their existing digital experiences.

Built for health plans, health systems, and consumer health solutions, Counsel Studio brings clinical actionability into an organization’s existing application, extending its capabilities while maintaining brand continuity through a white-labeled UI/UX. Today's announcement comes as healthcare organizations face mounting pressure to expand access without adding another standalone app to an already fragmented digital ecosystem. At the same time, consumers increasingly expect healthcare to mirror the immediacy and convenience of other digital services, with more people turning to consumer AI tools for medical guidance than ever before.

Counsel Studio is already delivering AI-enabled care experiences for leading digital health organizations, including ŌURA. The two companies announced their partnership in May to provide Oura Members with direct access to Counsel’s medical AI and board-certified physicians within the Oura App, helping them seamlessly move from health insights to medical care.

More than 8 million people across the U.S. already have access to Counsel through enterprise partnerships, and that reach is expected to grow through additional companies leveraging Counsel Studio in the coming months.

"Healthcare organizations have spent years developing digital experiences members trust and are now focused on turning insights into action," said Dr. Muthu Alagappan, Founder and CEO of Counsel Health. "Counsel Studio represents the next generation of digital healthcare infrastructure. It enables organizations to seamlessly integrate AI-enabled care into their existing applications, delivering immediate, personalized access to medical advice and the ability to chat with a board-certified Counsel physician in minutes. All while remaining fully aligned with their clinical protocols, escalation pathways, and brand."

Counsel Studio is designed to become an extension of an organization's clinical strategy. It enables Counsel’s AI-enabled care delivery model to be fully customized to reflect an organization's clinical protocols, while also seamlessly ingesting their proprietary data sources to deliver personalized experiences to every member.

Key capabilities of Counsel Studio include:

• Delivery of AI-enabled, physician-supervised care directly inside existing user experiences without requiring organizations to launch or maintain a separate application.
• A messaging-based interface that aligns with how patients seek care today.
• White-labeled UI/UX that allows organizations to maintain brand continuity while extending their clinical workflows.
• Flexible integration via iFrame, WebView, or API with multi-platform support and dark mode, enabling organizations to launch production-ready medical AI in weeks.
• Personalized member interactions powered by each organization's clinical protocols and custom set of data sources.
• Support for a broad spectrum of needs, including new symptoms, primary care, and lifestyle and chronic condition management.
• A responsible-by-design architecture, with board-certified physicians safeguarding every interaction, ensuring safe, compliant care for every patient with built-in guardrails.

How Counsel Studio delivers value to organizations:

• Health plans can improve network performance, reduce unnecessary ED utilization, and responsibly expand access at scale.
• Health systems can increase clinical capacity by shifting primary care upstream, and steer care in-network.
• Consumer health solutions can extend their platform capabilities, transforming insights into clinical action to further retain and engage users.

Counsel Studio is built on the same AI-enabled care model that has already demonstrated meaningful clinical and operational outcomes, including:

• 96% resolution rate of medical concerns without escalation to in-person care
• 2-minute average physician response time
• 4.9/5 member satisfaction
• 80 Net Promoter Score
• $381 average annual savings per engaged member

Because Counsel Studio leverages Counsel's proven AI-enabled care model, organizations benefit from an established platform that resolves the vast majority of member needs without unnecessary escalation while maintaining rapid physician response times and delivering measurable improvements in cost, access, and care continuity.

"Patients shouldn't have to choose between convenience and quality," said Dr. Rishi Khakhkhar, Chief Medical Officer at Counsel Health. "Counsel Studio brings the speed and accessibility of AI-enabled care to organizations looking to deliver clinical actionability within their existing applications, helping them create a more connected, continuous model."

Counsel Studio is available immediately for health plans, health systems, and consumer health organizations seeking to integrate AI-enabled, physician-supervised care into their existing digital experiences.

For more information, visit www.counselhealth.com/solutions/counsel-studio.

About Counsel Health

Counsel Health is the AI-native primary care company serving as the modern front door for health plans, health systems, consumer health solutions, employers, and consumers. Its clinically supervised model combines medical AI with in-house physicians to deliver immediate, high-quality care, resolving the majority of member needs within minutes. By replacing legacy access points like nurse triage lines and telehealth, Counsel helps partners reduce unnecessary downstream utilization, lower costs, and improve member engagement. Counsel is building the autonomous, longitudinal care model for the modern era with uncompromising safety.