The Pets Table Introduces EasyFresh™: A New Shelf-Stable, Human-Grade Dog Food Line
The Pets Table Introduces EasyFresh™: A New Shelf-Stable, Human-Grade Dog Food Line
Developed with an on-staff, board-certified veterinary nutritionist, EasyFresh™ delivers the health benefits of premium fresh food with zero freezer space, thawing, or prep required.
NEW YORK--(BUSINESS WIRE)--The Pets Table, HelloFresh’s premium direct-to-consumer pet food brand, has announced today the launch of EasyFresh™, a shelf-stable, human-grade dog food line. The new offering provides the nutritional benefits of a fresh food diet without the storage, prep, and thawing requirements typical of fresh-frozen pet food.
"Our goal is to make high-quality pet nutrition more accessible and practical for everyday lives," said Laurent Guillemain, CEO & Co-Founder at The Pets Table.
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EasyFresh™ requires no freezer space and contains no added preservatives. The patented packaging technology retains the food's natural flavor, nutrients, and moisture at room temperature, making it a great option for everyday home feeding, travel, or on-the-go routines. The line can be served as a standalone complete meal, a nutritional topper for dry food, or alongside The Pets Table’s existing product options.
"Our goal is to make high-quality pet nutrition more accessible and practical for everyday lives," said Laurent Guillemain, CEO & Co-Founder at The Pets Table. "While fresh food diets offer clear health benefits, the logistics of storing and thawing frozen meals can create frustration for pet parents. EasyFresh™ provides a reliable alternative, delivering vet-developed, human-grade nutrition that stores directly in the pantry at a lower cost than traditional fresh-frozen options."
Vet-Developed, Nutrient-Dense Nutrition
EasyFresh™ was developed in collaboration with The Pets Table’s on-staff, board-certified veterinary nutritionist to support long-term canine wellness, including immune function, digestive health, and an active lifestyle.
The new product line is formulated with a clinically-tested postbiotic designed to support gut health and improve stool quality. Every recipe features high-quality protein as the primary ingredient, incorporates nutrient-dense organ meats, and is cooked in a protein-rich bone broth to provide natural collagen.
EasyFresh™ is available in two unique recipes containing zero fillers and preservatives:
- Chicken & Kale Stew: A blend of chicken, chicken liver, kale, chicken bone broth, quinoa, cinnamon, carrots, and sweet potatoes.
- Pork & Spinach Plate: A savory mix of pork, spinach, pork bone broth, sage, rice, flaxseed, and carrots.
EasyFresh™ is available now on ThePetsTable.com, and available soon on Amazon.com and Chewy.com.
About The Pets Table
The Pets Table is a personalized pet food service designed to keep pets healthy and happy—made with real ingredients that humans love. Launched in 2023, the Company prioritizes high-quality, minimally-processed meal options delivered directly to customers’ doors. For more information, visit www.thepetstable.com.
About HelloFresh Group
The HelloFresh Group is a global digital-native CPG company and the world's leading meal kit provider. The HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions. The Company was founded in Berlin in November 2011 and operates in the USA, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark, Norway, Italy, Ireland and Spain. In Q1 2025 the HelloFresh Group delivered c. 240 million meals globally. HelloFresh SE went public on the Frankfurt Stock Exchange in November 2017 and is currently traded on the MDAX (Mid-Cap German Stock Market Index). For more information, visit www.hellofreshgroup.com.
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