Celebrating 90 Years on the Hot Dog Highways, the Oscar Mayer Wienermobile Serves Up a Delicious Birthday Surprise

The iconic 27-foot hot dog on wheels celebrates its 90^th birthday with a first-of-its kind Wiener Cake and surprise birthday visits for lucky fans nationwide

CHICAGO & PITTSBURGH--(BUSINESS WIRE)--Ninety years ago, a 27-foot hot dog on wheels first rolled onto America’s roads. Since then, the Oscar Mayer Wienermobile has become one of the country’s most beloved brand icons, sparking smiles at events across the country—from parades, road trips and tailgates to graduations, weddings and countless unforgettable moments. Now, to celebrate its biggest birthday yet, the beloved hot dog brand is giving the occasion the kind of tribute it deserves: cake. Introducing the Oscar Mayer Wiener Cake, a delicious over-the-top collaboration with Milk Bar, the birthday cake experts, that turns one of the internet’s biggest food trends into the ultimate birthday tribute.

Hot dog cakes have skyrocketed in popularity over the past year – generating millions of TikTok posts and driving Google search up more than 150% year over year.¹ Inspired by America’s obsession, the Oscar Mayer Wiener Cake features delicious Oscar Mayer hot dogs delightfully arranged in two tiers around Milk Bar’s #1 best-selling signature Birthday Cake. Complete with “ketchup and mustard” confetti sprinkles and a commemorative custom Wienermobile cake topper, the sweet and savory celebration is a dessert to relish. Fans can purchase a Wiener Cake at select Milk Bar locations in New York, Los Angeles and Chicago nationwide between Friday, July 31 to Sunday, August 2, while supplies last.

“From hometown events and parades to weddings—and even a professional race—the Oscar Mayer Wienermobile has been there for millions of fans’ biggest moments, capturing their hearts and cementing its legacy in America’s zeitgeist,” said Molle Twing, Senior Brand Manager for the Oscar Mayer Wienermobile. “After 90 years, the Wienermobile is just as special to Americans as it was in 1936, so it deserves a celebration equally as delightful. The Wiener Cake celebrates the milestone in delicious fashion, bringing fans something as unique as the iconic vehicle itself.”

Because the Wienermobile has helped celebrate so many birthdays over the past nine decades – including receiving tens of thousands of birthday visit requests from fans – Oscar Mayer is returning the favor. This summer, fans celebrating their own 90^th birthday—in July and August—can visit oscarmayer.com/wienermobile for the opportunity to receive a surprise visit from the legendary Wienermobile.

Whether fans are singing “happy birthday” to the Wienermobile or relishing in their own birthday festivities, the Wiener Cake is savory proof that even the most unexpected places – like a birthday dessert – are the perfect setting for an Oscar Mayer wiener. To learn more about the Wienermobile’s history, or to visit the vehicle along its route, follow @Wienermobile and @OscarMayer on Instagram and TikTok.

ABOUT THE KRAFT HEINZ COMPANY

Kraft Heinz (Nasdaq: KHC) is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries. By investing in our capabilities and brands, including Heinz, Kraft, Philadelphia, Primal Kitchen, and Lunchables, we are unlocking the full power of our portfolio. We deliver high-quality, great-tasting, and affordable food for the consumers of today, while shaping the future of food. Learn more at www.kraftheinzcompany.com.

¹Google Trends Search Data, July 6, 2025 - July 6, 2026