Acxiom Debuts Industry-First Identity Boost Solution

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom®, the connected data and technology foundation for the world’s leading brands, today announced the launch of the Identity Boost Accelerator powered by Real ID. This new solution brings together Salesforce’s Data 360 and Acxiom's identity resolution to securely connect fragmented identity signals and enrich customer profiles with verified data and insights while maintaining privacy and security.

The Identity Boost Accelerator connects customer data that already lives in brands’ systems and enriches it with verified insights to create a complete customer view. Instead of relying on costly custom projects that can take 18 to 24 months to build, the accelerator empowers brands to deploy in weeks. It uses a secure, zero-copy architecture that keeps customer data in place rather than moving it between systems. Brands immediately see higher audience match rates, better personalization, accurately measured campaigns, and an AI-ready customer foundation.

“Brands are increasingly turning to first-party data strategies to power personalization and engagement,” said Sean Muzzy, Global President at Acxiom. “The Identity Boost Accelerator makes this transition faster by delivering the identity enrichment needed to build clean, activated audiences and underpins our strategy of making Real ID available when and where clients need it."

"This accelerator exemplifies how Acxiom and Salesforce help customers extract maximum value from their data investments," said Rekha Srivatsan, CMO, Data 360 at Salesforce. "94% of business leaders believe they aren't fully leveraging the value of their data, and without clean, complete customer identities, brands can't fully realize the potential of their martech ecosystems. By combining Acxiom’s Real ID with Salesforce Data 360 and leveraging supporting partners, we're making it easier for enterprises to build privacy-enhancing, AI-ready, customer foundations."

The Identity Boost Accelerator was made available in the U.S. and introduced at this year’s Salesforce Connections. Acxiom showcased how brands can operationalize trusted identity, omnichannel engagement, and measurement at scale.

Enterprise brands interested in learning more can undergo an Identity Gap Assessment designed to improve identity resolution through Acxiom’s Salesforce Practice.

About Acxiom

Acxiom puts data to work, solving complex challenges for the world’s leading brands and agencies. As the connected data and identity foundation for Omnicom (OMC), Acxiom unifies, connects, and prepares data for AI-driven marketing and decision-making, maximizing technology investments. As leaders in data ethics and governance, Acxiom brings a privacy-first approach to serving clients globally, with locations in the U.S., UK, Germany, China, Poland, and Mexico. Connect with Acxiom on LinkedIn and discover more at Acxiom.com.