Transcend Unlock: A Partner Program Built for the “Can I Use This Data?” Era

Technology and solution partners join Transcend to help enterprises put more data in play and build the data decision & AI governance practices their customers are asking for.

SAN FRANCISCO--(BUSINESS WIRE)--Transcend, the autonomous data decision platform trusted by Fortune 500 brands, today announced the next evolution of its partner program, Transcend Unlock. With technology partners including Snowflake, Databricks, Adobe, and AWS, and a solutions partner network spanning many of the world's leading global systems integrators and consulting firms, Transcend is accelerating enterprise AI transformations and eliminating delays.

Every company building with AI is running into the same problem: the data exists, but nobody can confirm what’s consented, what’s governed, and what’s usable. Today, 81% of enterprise AI initiatives are delayed, stalled, or scoped back—almost always at the data wall.

Transcend Unlock brings together the technology partners where enterprise customer data lives, and the solution partners who put that data to work. Transcend runs policy-as-code and has automated more than 174 billion data decisions to date, with every one putting more data in play for a customer.

“AI transformation now runs through one question: ‘can I use this data?’” said Transcend President Kate Parker. “The answer decides how much of a company's data is in play and how fast it can move, and the larger the enterprise, the harder it gets. But no company answers it alone: technology partners run the ecosystems where customer data lives, and solution partners turn the business case into an implementation. Transcend Unlock brings them together, so our partners' customers can deploy as fast as possible.”

For partners, Transcend Unlock is an entry into a growing market: every new AI initiative, stack expansion, and regulation creates demand for data governance that customers are asking their partners to meet. Transcend Unlock partners get a named Partner Manager, guaranteed lead protection and response times, joint go-to-market support, and early roadmap visibility, with investment that scales as the partnership grows. And the platform they are building on is proven: Transcend is available on AWS Marketplace, is rated five stars on G2, and was recognized this year in the Privacy & Consent category of Snowflake's Modern Marketing Data Stack report.

“The best partnerships compound,” said Dianne Decena, VP of Partnerships at Transcend. “Our field teams see it in every deal: when a partner is engaged, deployments expand in scope, adoption runs deeper across the organization, and those customers retain and expand at higher rates. We built Transcend Unlock to reward the partners who lean in.”

There's no fee to join Transcend Unlock. To read the full program guide or apply, visit transcend.io/partners, or contact the partnerships team at [e-mail].

About Transcend

Transcend is the only autonomous data decision platform that answers “can I use this data?” to scale customer growth. Fortune 500 companies and emerging category leaders leverage Transcend to encode complete data use permissions directly into the enterprise systems that process customer data, delivering a real-time source of truth for consent, preferences, and business rules. The result is superior data quality, ethical use that protects the brand, and audit-ready compliance at scale. With Transcend, companies can unlock revenue from AI, personalization, and other first-party data initiatives with confidence.

Founded in 2017 by Ben Brook (CEO) and Mike Farrell (CTO), Transcend is headquartered in the San Francisco Bay Area. The company has been recognized as a Leader in IDC’s MarketScape for Worldwide Data Privacy Compliance Software and twice named to the Deloitte Technology Fast 500™.

Learn more at transcend.io