Solbari Becomes One of the Only Sun-Protective Apparel Brands to Accept HSA/FSA and Surpasses One Million Customers Worldwide

Milestone reflects growing consumer adoption of UPF apparel as a dermatologist-recommended protective health tool for everyday sun protection

LONG BEACH, Calif.--(BUSINESS WIRE)--Solbari, the Australian sun protection apparel brand, today announced that most of its certified UPF 50+ clothing, sun hats and accessories are eligible for Health Savings Account (HSA) and Flexible Spending Account (FSA) spending for qualified customers, making Solbari one of the only UPF apparel brands to accept HSA/FSA.

The eligibility expansion comes as Solbari surpasses one million customers worldwide, underscoring the growing consumer adoption of certified UPF apparel as an everyday tool for skin cancer protection and reinforcing the company’s mission to empower people to live a sun-smart life.

As demand for preventative health solutions continues to grow, more consumers are looking beyond sunscreen alone and incorporating certified UPF apparel into their daily sun protection routines. By making certified sun-protective apparel eligible for pre-tax healthcare spending, Solbari is helping reduce the financial barrier to dermatologist-recommended UV protection while reinforcing the role of UPF clothing as an essential tool for long-term skin health.

“Being one of the only sun-protective apparel brands to accept HSA/FSA via Truemed marks an important milestone because it reinforces that certified UPF apparel is a protective health tool that can help people reduce cumulative sun exposure over a lifetime," said Johanna Young, Founder and CEO of Solbari. "When I founded Solbari, my goal was to bring Australia's prevention-first approach to sun protection to the world. Today, seeing more than one million customers trust Solbari is a powerful validation of that mission.”

Founded in Australia in 2014, where skin cancer rates are among the highest in the world, Solbari now serves customers in more than 160 countries. The company works closely with dermatologists and cancer organizations to advance awareness of sun protection and preventative skin health.

Solbari UPF 50+ fabrics are independently tested and rated in accordance with Australian/New Zealand Standard AS/NZS 4399:2020 and applicable US testing, preparation and labelling standards: AATCC TM183, ASTM D6544 and ASTM D6603. Rated UPF 50+, they block at least 98% of UV radiation and help protect the skin they cover. As awareness of UV-related skin damage grows, dermatologists increasingly recommend UPF 50+ apparel as a key part of a broader prevention-focused approach to skin health.

"As a dermatologist, I always encourage my patients to think beyond sunscreen alone. Sun-protective clothing is one of the most effective ways to reduce cumulative UV exposure and should be a foundational part of any comprehensive sun protection routine," said Dr. Samantha Ellis, board-certified medical and cosmetic dermatologist and member of Solbari's Expert Medical Panel. "Seeing certified UPF apparel become more accessible through HSA and FSA eligibility reflects a growing recognition that prevention is one of the most important investments we can make in our long-term skin health."

In partnership with Truemed, eligible Solbari purchases made through www.solbari.com can be made using HSA/FSA funds. This gives eligible U.S. customers a more affordable way to invest in dermatologist-recommended sun protection while maximizing their pre-tax healthcare dollars. For more information and to see the full list of eligible products and commonly associated qualifying conditions, visit www.solbari.com. Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures.

About Solbari:

Solbari is an award-winning Australian specialized sun protection brand founded in 2014 that has surpassed one million customers. Solbari’s UPF 50+ fabrics are independently tested and rated in accordance with recognized Australian/New Zealand and U.S. standards and test methods, including AS/NZS 4399:2020 and AATCC TM183. Rated UPF 50+. The fabrics block at least 98% of UV radiation and help protect the skin they cover.

Recommended by dermatologists and trusted by customers around the world, Solbari’s clothing, sun hats, swimwear, and accessories combine technical performance, everyday comfort, and contemporary style to help make sun protection part of daily life. Solbari is a Certified B Corporation committed to helping people live sun-smart lives.