Tappytoon Ushers in a New Era with “10 Years of Stories” Anniversary Campaign

• 10th anniversary milestone celebration spans on on-platform events, social participation, merchandise, and offline activations
• Tappytoon partners with Photoism to bring popular webtoon IPs into collectible, shareable photo booth experiences

LOS ANGELES & SEOUL, South Korea--(BUSINESS WIRE)--Contents First, the company behind the global webtoon platform Tappytoon, today launched the "10 Years of Stories" campaign, celebrating a decade of digital storytelling. Since its 2016 debut, Tappytoon has introduced the best in webtoons and novels to fans worldwide, and the milestone campaign connects with them across digital and physical spaces.

Marking Tappytoon's 10th anniversary, the campaign includes a lineup of fan-centric activations, including “Tappy 10th Birthday,” an interactive in-app event celebrating readers’ own Tappytoon history; “The OG Reading List,” a special promotion spotlighting iconic titles from the past decade; exclusive 10th-anniversary merchandise via Club JEM, Tappytoon’s official global merch shop; and a major offline partnership with Photoism.

As part of the broader offline experience, Tappytoon is partnering with K-pop photo booth brand Photoism to launch special photo frames, allowing fans to take candid snaps with their favorite webtoon characters. The frames will be available from July 24 to October 23 at over 1,100 Photoism locations in select global markets, including the U.S., Canada, Japan, Korea, Indonesia, and more.

The Photoism collaboration features five popular Tappytoon titles across Boys’ Love (BL) and romance fantasy, with all new artwork from the original artists. With beloved characters depicted in a “Tea Party” theme, each frame can be a collectible keepsake for fans to celebrate with.

• Boys' Love: Cherry Blossoms After Winter / King’s Maker: Triple Crown / DEAR. DOOR
• Romance fantasy: The Problematic Prince / Father, I Don’t Want This Marriage

“Tappytoon’s 10th anniversary marks a new era in how we connect the best storytelling to global fans,” said Ernest Woo, Chief Strategy Officer of Contents First. “Through the ‘10 Years of Stories’ campaign, we look back on our journey together with millions of readers, and also look forward to new touchpoints where beloved stories can be a part of everyday life, both on and off the Tappytoon reading platform."

Alongside its anniversary campaign, Tappytoon introduced personalized Collections for curating favorite titles and Character Chat for conversations with characters beyond the stories.