Meadows Surgical Arts Becomes Aesthetic Arts, A Rebrand Rooted in Artistic Vision for Whole-Person Care

New name unites surgery, medical aesthetics, and wellness under the philosophy that has always guided Dr. Kluska's work

COMMERCE, Ga.--(BUSINESS WIRE)--Aesthetic Arts, formerly Meadows Surgical Arts, announces its new name and identity, a milestone years in the making developed in partnership with Olympus Cosmetic Group. Dr. Michael Kluska, triple board-certified in Plastic & Reconstructive Surgery, Cosmetic Surgery, and General Surgery, led the rebrand. His approach to patient care has shaped every aspect of the new practice identity, from its name to its philosophy.

Patients increasingly want individualized, comprehensive care rather than a single procedure performed in isolation, and Aesthetic Arts is built to meet them at any point in that process. Dr. Kluska's reputation reaches well beyond the practice's front door, drawing patients from across the country and abroad specifically for his care. That same pull shows up close to home. Last year, the South Atlantic region — which includes Georgia, North Carolina, South Carolina, and West Virginia — recorded the highest share of liposuction, tummy tucks, and buttock augmentations of any US region.

Aesthetic Arts sees that demand firsthand, with patients traveling regularly from this region for surgical, medical aesthetic, and wellness care under one roof.

The rebrand goes beyond a new logo. It represents the evolution of a practice built around Dr. Kluska's belief that lasting results come from understanding the whole person rather than a single procedure. Every consultation at Aesthetic Arts begins with that premise. Every recommendation, whether surgical, medical aesthetic, or wellness-focused, is guided by what will genuinely serve the patient.

“I spent four years studying art before I ever picked up a scalpel, and that training never left me. Every patient who sits across from me, I'm looking at the same things I learned to see in a painting — balance, proportion, how one part changes the whole,” said Dr. Michael Kluska, founder of Aesthetic Arts. “This name finally reflects the way I have always practiced.”

This approach traces to Dr. Kluska's own background as an artist. He majored in art at Washington & Jefferson College before pursuing medicine, and the training in balance, proportion, and composition he developed there still shapes how he evaluates every patient today. In an industry crowded with new devices, treatments, and trends, each promising to fix a single concern, Dr. Kluska built his practice around asking what a specific patient actually needs. Original artwork from Dr. Kluska hangs throughout the practice — a quiet reminder that the same eye for composition he trained in now guides decisions made in the operating room.

That eye is backed by over twenty-five years of surgical experience. He also served seven years on the American Academy of Cosmetic Surgery's Board of Trustees before his election as the organization's President in 2017, and in 2020, he was named a Master Surgeon in Plastic Surgery by the Surgical Review Corporation, one of the field's most selective distinctions.

That whole-person model has become especially relevant for the growing number of patients arriving after significant weight loss from GLP-1 medications such as Ozempic and Wegovy — patients who typically need body-contouring, skin-health support, and wellness guidance to work together. More than 800,000 of these patients sought aesthetic treatment from ASPS member surgeons in 2024, and roughly four in five were still weighing next steps between surgical and nonsurgical care, exactly the layered decision Aesthetic Arts was built to guide. GLP-1s are only the most visible part of a broader shift toward peptide-based care across aesthetics and wellness. Aesthetic Arts already offers that fuller range through its wellness division, positioning the practice at the forefront of the field's direction.

Aesthetic Arts is now welcoming new patients at aestheticarts.com, where the philosophy that has always guided Dr. Kluska's care finally has a name to match it.

ABOUT AESTHETIC ARTS

Aesthetic Arts, formerly Meadows Surgical Arts, is a surgical and wellness practice led by Dr. Michael Kluska, triple board-certified in Plastic and Reconstructive Surgery, Cosmetic Surgery, and General Surgery. The practice brings together cosmetic surgery, medical aesthetics, weight management, and wellness under a single integrated approach built on the premise that the best results come from understanding the whole person.

Aesthetic Arts serves patients throughout North Georgia and the greater Charlotte and Upstate South Carolina region, including Greenville and Anderson. The practice also draws patients from across the country and abroad who seek out Dr. Kluska specifically for his expertise. Aesthetic Arts is part of the Olympus Cosmetic Group network. Learn more at aestheticarts.com.