CELSIUS® Launches Limited-Edition SPRITZ VIBE® Summer Edition, a Sparkling Limoncello Twist Flavor Inspired by the Italian Amalfi Coast

The newly announced flavor taps into all the summer feels and brings an energized take on the refreshing taste of a limoncello spritz

BOCA RATON, Fla.--(BUSINESS WIRE)--CELSIUS® has launched SPRITZ VIBE Summer Edition, a limited-time only Sparkling Limoncello Twist flavor arriving just in time for the season. CELSIUS SPRITZ VIBE is making its second seasonal splash, and this time, CELSIUS is dialing up the flavor, energy and adventure with an elevated take on the refreshing taste of a limoncello spritz.

CELSIUS SPRITZ VIBE Summer Edition delivers a bubbly lemon flavor that transports taste buds to the Amalfi Coast. The latest drop channels the brand’s LIVE. FIT. GO.™ mantra through a seasonal lens, bringing the energy consumers need to stay in motion all summer long – whether it’s tennis at golden hour, bocce at sunset or Vespa rides through cliffside curves. Knowing lemon is a go-to summer flavor – loved for its bright, refreshing taste – SPRITZ VIBE Summer Edition brings the fan-favorite citrus flavor to life with an energizing twist.

As part of the CELSIUS VIBE line, the limited-edition flavor continues the brand’s mission to turn moments into movements with bold flavors inspired by what is trending now and next. Building off the brand’s après-ski inspired SPRITZ VIBE flavor launched last year, the new Sparkling Limoncello Twist flavor shifts the seasonal focus to summer, ensuring CELSIUS is a go-to companion to stay energized for any occasion.

“SPRITZ VIBE Summer Edition is designed to capture the energy, escape and vibrancy of summer while delivering the fresh and functional formula CELSIUS fans know and love,” said Kyle Watson, Celsius’ Chief Brand Officer. “This limited-edition drop brings together refreshing flavor and cultural relevance, while drawing inspiration from the active rituals that define the season.”

SPRITZ VIBE Summer Edition comes to life through a cast of cultural icons, including Summer House’s Ciara Miller, Kyle Cooke and Carl Radke, alongside Love Thy Nader’s Brooks, Grace Ann and Sara Jane Nader. CELSIUS teamed up with the standout personalities to capture content on how they each do summer and how SPRITZ VIBE Summer Edition plays a role – leaning into the idea that everyone has their own take on the season and positioning the drink as the perfect fit for any moment.

“Summer is supposed to be fun, and that’s exactly what bringing SPRITZ VIBE Summer Edition to life has felt like!” commented Kyle Cooke. “The lemon flavor is refreshing and perfect for the season – it really captures all the summertime feels.”

CELSIUS SPRITZ VIBE Summer Edition is available now in the U.S. at retailers nationwide, for a limited time. Visit the store locator and follow @celsiusofficial on social media for the latest updates.

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About CELSIUS

CELSIUS is a premium functional beverage brand born in fitness and designed to power active lifestyles. Driven by its LIVE. FIT. GO.™ mantra, CELSIUS provides refreshing, zero-sugar energy for people on the move – from athletes to everyday achievers.