Uptempo Extends the Power of MMM to Support Marketers at Every Level of Data-Readiness

Tiered Pricing Will Scale With Model Granularity, While Existing Customers Retain Full Support on their Current Platform

LOUISVILLE, Colo.--(BUSINESS WIRE)--Uptempo today announced Uptempo Marketing Analytics, Powered by OptiMine, a new tier of marketing mix modeling built on the OptiMine platform, that lets marketers measure the incremental revenue impact of their spend using the data they already have.

For years, marketers have had to choose between high cost, consulting-based MMM solutions or unproven attribution models as an entry point into MMM. Now, Uptempo Marketing Analytics delivers the core benefits of marketing mix modeling at a practical entry point with OptiMine's proven experience and expertise, so more marketing organizations can start making smarter investment decisions now instead of waiting for data they may never have.

As measurement maturity grows, the approach can grow with it. Marketers can go deeper with OptiMine's full granular models when their data and ambitions expand, or keep working at the channel level, with no granular data ever required.

This includes the incremental revenue contribution of every channel across digital and traditional media and across any conversion point. With Uptempo Marketing Analytics, marketers can run what-if scenarios to compare budget allocations and saturation curves; and design, validate, and evaluate media experiments with a built-in testing tool. Because the models use no cookies or personally identifiable information, they are privacy-safe.

“Every marketing team is at a different point in their measurement journey, and marketers deserve an approach that matches where they actually are today, so they can start driving performance regardless of where they are on the data infrastructure maturity curve,” said Jamie Glover, Head of Strategic Insights, Uptempo.

Meeting marketers where they are also means fully supporting those who are already further along. OptiMine's current customers continue on the OptiMine platform with uninterrupted access to their granular models, and gain new capabilities as part of this release, such as the built-in testing tool.

Demand for performance measurement is high; the ability to act on it is not. In research from Harvard Business Review Analytic Services, 87% of marketers said MMM is important to their organization, but only 28% said they are very effective at turning MMM insights into timely action. A big reason is fragmented data: 46% cited the challenge of integrating siloed data sources as a top obstacle, just behind data quality at 47%.

“Marketers don't just need another measurement tool—they need a way to close the gap between insight and action,” said Marie Bahl, CMO, Uptempo. “Our vision is to prove ROI and empower decision making via one connected, governed foundation designed specifically for how marketers plan, budget, measure, and move their business.”

Uptempo Marketing Analytics reflects Uptempo's broader commitment to helping marketers build the kind of trustworthy measurement foundation that makes it possible to prove ROI and invest budgets more strategically.

About Uptempo

Uptempo is the enterprise platform for marketing planning, budgeting, and performance, giving marketing leaders the visibility and control to plan better, spend smarter, and prove marketing's contribution to the business. Uptempo is used to manage over $30 billion across more than 250 global enterprises, including Arc’Teryx, BambooHR, Hitachi Vantara, and LinkedIn. For more information, visit www.uptempo.com.

About OptiMine

OptiMine is a leader in agile marketing measurement and optimization, helping marketers achieve ROI lift across digital and traditional channels. It was acquired by Uptempo in 2025.