OnPay Launches Enhanced Employee Benefits Experience for Small Businesses

Top-rated payroll platform integrates access to leading insurance carriers, electronic enrollment, and expert guidance from in-house licensed agents

ATLANTA--(BUSINESS WIRE)--OnPay, a top-rated payroll and HR provider for small- and mid-sized businesses, today announced a major enhancement to its employee benefits platform. The update provides a seamless way to manage health insurance, retirement plans, and other employee benefits, alongside their payroll workflows, through a single platform.

Recent OnPay research found that 66% of small business owners handle HR tasks — including benefits administration — entirely on their own. Yet expanding employee perks remains a top priority for attracting and retaining talent. OnPay’s upgraded benefits experience bridges that gap by reducing administrative roadblocks for already thinly-stretched teams.

“In today's competitive landscape, offering benefits is no longer just an HR initiative — it’s a critical driver of growth and stability, even for smaller businesses,” said Arie Kanofsky, Chief Revenue Officer at OnPay. “By embedding a top-tier benefits experience directly into our payroll platform, we are removing the friction for small business owners so they can attract the talent they need, without losing focus on their bottom line.”

A connected approach to employee benefits

The revamped experience helps employers who want to offer perks, attract job seekers, and retain their top workforce performers. Highlights include:

Customizable Coverage: Clients can easily explore medical, dental, vision, and more from top carriers to build a package that meets their team's needs and budget.

Automated Administration and Payroll Sync: Workers can select their own coverage during open enrollment. OnPay handles all ongoing plan administration at no extra cost, keeping benefits and payroll in sync.

Direct Access to Licensed Experts: Employers can schedule a consultation with OnPay's licensed benefits agents directly from their account. These experts make it easier to compare plans, navigate state compliance regulations, and optimize offerings.

These enhancements follow OnPay’s release of expanded HR capabilities that help businesses manage the full employee lifecycle. Together, these developments make managing payroll, HR, and benefits more accessible and cost-effective for organizations of every size.

About OnPay

OnPay simplifies payroll, HR, and benefits through its top-rated easy-to-use platform. By automating tax filings and back-office tasks, OnPay saves business owners time so they can stay focused on their growth. Offering an all-in-one platform with transparent pricing and no hidden fees, OnPay is backed by award-winning customer support and was named best for comprehensive features by CNBC Select in 2026. Learn more at OnPay.com.