MotorK Completes the Transfer of Its Digital Marketing Service Operations in Italy and Spain to Underdogs Group

LONDON--(BUSINESS WIRE)--Regulatory News:

MotorK PLC (AMS: MTRK) ("MotorK", the "Group" or the "Company"), a leading SaaS provider to the automotive retail industry in the EMEA region, today announced the completion of the transfer of its digital marketing service operations in Italy and Spain to Underdogs S.r.l. ("Underdogs"), part of Underdogs Group, completing the strategic partnership announced on 10 June 2026.

Under a business unit transfer agreement, MotorK Italia S.r.l. and MotorK Spain Gestiones Comerciales S.L. have transferred to Underdogs their digital marketing service activities in Italy and Spain, comprising its customer contracts, six employees and the related operational know-how.

Under a related service agreement, MotorK licenses its proprietary digital marketing technology platform, AdSparK, to Underdogs.

The transferred activities are reported within the Group's Digital Marketing revenue line, which generated revenues of €8.0 million in FY 2025 and €1.7 million in Q1 2026. The consideration for the transfer is not material to the Group.

Zoltan Gelencser, Interim Group Chief Executive Officer, commented: "With these agreements, the partnership announced in June becomes fully operational. MotorK retains AdSparK and its technology revenues, while our customers gain a partner specialised in digital marketing delivery.”

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ABOUT MOTORK PLC
MotorK (AMS: MTRK) is a leading software as a service (“SaaS”) provider for the automotive retail industry in the EMEA region, with approximately 290 employees and offices in eight countries (Italy, Spain, France, Germany, Belgium, the UK, and Israel). MotorK empowers car manufacturers and dealers to improve their customer experience through a broad suite of fully integrated digital products and services. MotorK provides its customers with an innovative combination of digital solutions, SaaS cloud products and the largest R&D department in the automotive digital sales and marketing industry in Europe. MotorK is a company registered in England and Wales. Registered office: 5th Floor One New Change, London, England, EC4M 9AF - Company Registration: 9259000. For more information: www.motork.io or investors.motork.io.