Panama Black Weekend 2026, the international quality shopping and tourism experience for Honduran visitors, is back!

• For three days, over 16 shopping malls and centers will be offering discounts of up to 70% - and there are direct flights between Honduras and Panama.

PANAMA CITY--(BUSINESS WIRE)--From October 2 to 4, 2026 , Panama will once again be one of the region's most attractive shopping destinations, with the return of Panama Black Weekend, a shopping experience of international caliber involving over 16 shopping malls and centers, over 20,000 brands, over 3,000 participating stores and discounts of up to 70% on fashion, technology, beauty products, footwear, accessories, and jewelry.

With direct flights to Panama City, this is an ideal opportunity for Honduran visitors to combine shopping with travel and tourism in one trip. Panama Black Weekend invites visitors to enjoy an international quality shopping experience - global brands, attractive prices and one of the lowest tax rates in the region: 7%.

“Honduras is a strategic market for Panama and promotions such as Panama Black Weekend enable us to showcase the variety of experiences that the country has to offer over and above shopping. We want visitors to make the most of their stay to discover our cuisine, culture, and natural beauty and the seamless connectivity that makes Panama the gateway to the region,” said Gloria de León, Panama's Minister for Tourism.

Traveling to Panama from Honduras is getting easier and easier. Copa Airlines runs two non-stop, direct flights from the cities of Comayagua and San Pedro Sula to Panama City. There's also the Panama Stopover program, which enables visitors to make an additional stay in Panama of up to 15 days with no additional airfare, turning the trip into a two-destination experience for the price of one.

Panama is sparking increasing interest as a destination for Honduran travelers. Last year alone, 40,457 tourists visited Panama from Honduras, according to passenger arrival numbers recorded by Tocumen International Airport, an increase of 5.27% compared to 2024. This increase reflects the potential of the Honduran market and growing interest in discovering the many experiences that Panama has to offer.

As well as shopping, Panama also offers Honduran visitors the chance to savor the country's culture, cuisine, and natural beauty. A few days is all it takes to visit the Casco Antiguo, a designated UNESCO World Heritage site; enjoy the culinary delights of Panama City, recognized as a UNESCO Creative City of Gastronomy; and explore a country that connects the Caribbean with the Pacific and tropical forest with urban life in a single itinerary.

Panama Black Weekend is an initiative of the Panamanian Association of Shopping Centers (APACECOM), supported by the Panama Tourism Authority (ATP) and Visit Panamá, with the aim of positioning the country as one of the major tourist destinations for shopping in the region.

Visitors can get more information on brands, discounts and participating businesses at: https://tourismpanama.com/

About the Panama Tourism Promotion Fund (PROMTUR)

Promtur Panama is the destination marketing organization (DMO) tasked with the international promotion and marketing of Panama across all tourism segments and products. In collaboration with the Panama Tourism Authority (ATP) and the private sector, it works to position the country as an authentic, attractive destination and to increase the contribution of tourism to the national economy. Find out more at visitpanama.com and follow visitpanama on Instagram and YouTube.

About APACECOM

The Panamanian Association of Shopping Centers (APACECOM) brings together the country's main shopping centers and is the organization behind Panama Black Weekend, the biggest discount season in Panama. apacecom.com

The original source-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the source-language text, which is the only version of the text intended to have legal effect.