Malar Group Announces Strategic Growth Investment in Ecoideas, One of Canada's Leading Natural Health Manufacturers and Distributors

Ecoideas Innovations Inc. becomes Velora Inc. Rafic Sidani continues to lead as Malar Group provides the capital and business expertise to accelerate growth

TORONTO--(BUSINESS WIRE)--Malar Group, a Canadian investment firm led by Founder and CEO Sayan Navaratnam, today announced the acquisition of, and investment in, Ecoideas Innovations Inc., the Canadian parent company behind the Ecoideas brand. Ecoideas is a leading manufacturer and distributor of natural, organic, and environmentally responsible health products serving retailers across Canada. The company will continue to operate under its existing leadership, with CEO Rafic Sidani, who founded the company in 2004, at the helm. Financial terms of the transaction were not disclosed.

Ecoideas Innovations Inc. will be renamed Velora Inc., reflecting the company’s next chapter of growth. The Ecoideas consumer brand will remain unchanged, with the products, packaging, brand identity, and retail presence that customers know and trust remaining as they are today.

Ecoideas is one of Canada's leading natural health manufacturers and distributors, with more than two decades of experience. From its facility in Newmarket, Ontario, the company manufactures and distributes a broad portfolio of superfoods, dietary supplements, organic grocery and body care products – a catalogue of hundreds of premium products that Ecoideas will continue to bring to retailers and customers across Canada.

Malar Group invests strategically across a diverse range of industries, unlocking growth and driving innovation at the intersection of technology, brand, content, and consumer demand - four forces reshaping how the world's leading companies grow. Velora exemplifies this investment philosophy. As a trusted consumer packaged goods company with popular brands and a loyal customer base, it has a strong foundation for continued growth. With Malar's capital and expertise, Velora will expand its capacity, strengthen its digital and brand presence, and broaden its reach – while remaining true to the values and principles that have defined the company from the beginning.

"Ecoideas has built something rare: a business with real integrity and a loyal following earned over more than two decades," said Sayan Navaratnam, Founder and CEO of Malar Group. "Our role is to provide Rafic and his team with the capital, expertise, and resources to accelerate the next phase of Ecoideas growth as Velora. Rafic is staying exactly where he is: leading the company he built, now with the backing to expand its reach and build on its long-standing success."

Velora holds internationally recognized certifications including Safety Quality Food (SQF) Level 2, Ecocert Canada Organic Certification, Fair for Life, and Health Canada Site Certification. The company is a recipient of the Canadian Health Food Association (CHFA) Supplier of Excellence Award and was recognized in the Growth 500 ranking of Canada's Fastest-Growing Companies.

"Velora is still Ecoideas at heart - same team, same values, same commitment to the retailers and customers who have supported us for 24 years," said Rafic Sidani, Founder and CEO of Velora Group. "What's changed is that we now have a partner in Malar Group with the resources and expertise to help us scale further and faster than we could on our own. I'm excited for what's ahead, and grateful for the trust our community has placed in us to get here."

Malar Group will support Velora with strategic resources, expanded operational capacity, and access to Malar's network of operators and partners as the company enters its next phase of national growth.

About Malar Group

Malar Group is a Canadian investment firm founded in 2012 and led by Sayan Navaratnam. Malar Group invests at the intersection of technology, brand, content, and consumer - four areas reshaping how the best companies grow. The firm works as an active partner to the founders and leadership teams it backs, providing capital, strategic direction, and long-term support. For more information, visit malargroup.com.

About Velora Group (formerly Ecoideas Innovations Inc.)

Velora Group, formerly Ecoideas Innovations Inc., is the Canadian parent company that manufactures and distributes natural, organic, and environmentally responsible health products under the Ecoideas brand. Founded in 2004 by Rafic Sidani, the company operates its facility in Newmarket, Ontario, and serves retailers nationwide with a catalogue of hundreds of premium products across superfoods, supplements, organic grocery, and body care. Ecoideas holds certifications including SQF, Ecocert Canada Organic, Fair for Life, and Health Canada Site Certification. For more information, visit veloragroup.ca.