Exelon on Affordability and Reliability: “We Hear You” and Here’s How We’re Stepping Up

New “ON for You” ad campaign features real customers in their own words; showcases Exelon’s reliability record and work to keep bills as low as possible

CHICAGO--(BUSINESS WIRE)--As rising energy supply costs continue placing a financial burden on families and small businesses, Exelon launched its new “ON for You” advertising campaign featuring real customers discussing energy affordability and reliability while underscoring the public utility company’s efforts to keep bills as low as possible and deliver safe, reliable energy to the communities it serves.

View Exelon’s 30-second “ON for You” advertisement and the customer stories that will be featured in the campaign here.

On the issue of affordability, the “ON for You” campaign features customers from Atlantic City Electric, BGE, ComEd, Delmarva Power, PECO and Pepco sharing in their own words how increasing energy costs are impacting their household finances and daily lives. The new campaign complements The Exelon Promise, Exelon’s comprehensive initiative to keep bills as low as possible through direct customer relief, protecting customers from unfair costs from large energy users like data centers and advocating for long-term solutions like utility-generated power to address the energy supply crisis at the root of high energy costs.

“ON for You” launched this week across social media, digital, radio, out of home and TV throughout Exelon’s operating communities and is funded by shareholders. This campaign is not charged to or recovered from customers through utility rates.

“ON for You” also highlights the people and communities Exelon serves, including employees who began as Exelon STEM scholarship recipients and have since joined the company full-time, reinforcing its long-term investment in communities and the workforce needed to power the nation's energy future. Featured stories include:

• Gerard, a BGE customer who counts on reliable energy to communicate with his wife in American Sign Language
• Tracy, a ComEd customer who worries about paying her higher energy bill
• Nicole, a ComEd employee and graduate of the Exelon STEM academy program who is building her career in the energy industry

“Customers are at the center of everything we do,” said Calvin Butler, President and CEO of Exelon. “We know families and small businesses are struggling from high energy costs. Exelon shares their frustrations, and their stories need to be heard. ‘ON for You’ is a key part of Exelon’s commitment to our communities to deliver safe, reliable energy while keeping bills as low as possible.”

The Exelon Promise: Keeping Bills as Low as Possible

Beyond the advertising, Exelon this year launched The Exelon Promise, an all-of-the-above approach to affordability that combines immediate customer relief with advocacy for long-term policy solutions designed to address the drivers of rising energy costs. The initiative includes:

• Direct customer relief. Exelon and its operating companies help connect customers to assistance and in 2025 launched Exelon’s $60 million Customer Relief Fund, which has provided direct financial assistance to more than 100,000 low- and middle-income residents and small businesses.
• Customer savings. Exelon’s operating companies are ranked numbers 1, 2, 4, and 7 among the nation's most reliable utilities. That record saved customers more than $1 billion in avoided outages in 2025. By managing operations and keeping costs below inflation, Exelon and its operating companies save customers approximately $580 million per year.
• Innovative customer protections. Exelon and its operating companies have made customer protections the foundation of agreements with data centers and other large power users, including Transmission Security Agreements (TSAs) and other safeguards designed to shield existing customers from unfair cost impacts while supporting economic growth and new investment.
• Advocating long-term fixes. Exelon continues to advocate for long-term fixes to high energy costs, including protections against excessive supply cost increases and utility-generated power to address the energy supply crisis at the heart of high energy costs. Experts estimate that utility-generated power could deliver customers up to $20 billion in savings in a single year while improving reliability.

Lack of Energy Supply Driving Dual Cost & Reliability Concerns

“ON for You” launches during a summer marked by extreme heat and record electricity demand, conditions that underscore the importance of maintaining a reliable electric system while addressing long-term energy supply needs. As AI, electrification, data centers and economic growth increase demand, lack of adequate power generation is driving up what customers pay for energy supply. According to a new Department of Energy report, significant transmission expansion is needed to meet the growing demand. The effect is clear: 75% of increases on Exelon customer bills are driven by supply.

The same supply challenges are also increasing pressure on the electric grid. While Exelon's local utilities consistently rank among the most reliable in the nation, maintaining that level of performance requires an energy system with sufficient infrastructure and supply to meet growing demand. That's why Exelon is investing in grid modernization, advocating for policies that accelerate new generation and highlighting the real-world impacts of these energy supply challenges.

“Today’s energy system is changing faster than it has in generations and standing still isn't an option,” Butler said. “Exelon is on for the challenge and will continue to work with communities and policymakers on solutions to secure our energy future.”

More information about the campaign is available at www.exeloncorp.com/company/onforyou.