Gimme Seaweed Strengthens Leadership with Newly Appointed CMO, CRO and VP of People

The new executives are CPG veterans and recently served in leadership roles at Fortune 500 companies and iconic consumer brands such as SC Johnson, Health-Ade and Clorox

SAN RAFAEL, Calif.--(BUSINESS WIRE)--Gimme Seaweed, the category-defining seaweed snack brand known for its health benefits and crave-worthy flavor, today announced the expansion of its executive leadership team with the appointments of Sara Mendez Bermudez as Chief Marketing Officer (CMO), Heath Rigsby as Chief Revenue Officer (CRO), and Cheryl Knollman as Vice President of People.

Following the recent appointment of former Health-Ade CEO Chris Lansing as Chief Executive Officer, this strategic addition of three accomplished CPG leaders underscores Gimme Seaweed's commitment to scaling its retail presence, deepening its brand’s cultural relevance, and driving the next generation of healthy snacking.

"Building a world-class leadership team is a top priority as we enter an accelerated growth phase," said Chris Lansing, CEO of Gimme Seaweed. "Sara, Heath, and Cheryl each bring an exceptional track record of building and scaling mission-driven brands. Together, their cross-functional expertise in people operations, brand building, and commercial strategy will be invaluable as we introduce Gimme to more consumers and expand our market leadership."

The New Executive Appointments:

• Sara Mendez Bermudez, Chief Marketing Officer: Mendez Bermudez is a seasoned marketing strategist who has transformed Fortune 500 consumer brands by combining creativity, cultural relevance, innovation, and commercial discipline to deliver sustained growth. She most recently served as global CMO at SC Johnson Lifestyle Brands, where she took method, Mrs. Meyers and Ecover from products people bought to brands people stood for. She was attracted by the opportunity to help build the next culturally relevant global food brand rooted in authentic Korean heritage and modern consumer needs. She will focus on amplifying Gimme's digital footprint and accelerating brand awareness among key demographics, including Millennials, Gen Z, and Gen Alpha.
• Heath Rigsby, Chief Revenue Officer: Rigsby is a proven commercial executive with a track record of driving rapid revenue growth, optimizing sales operations, and unlocking deep retail partnerships with CPG experience at P&G, The Clorox Company, Burt's Bees, and most recently Liquid I.V. In his role as CRO, Rigsby will lead revenue strategy across both brick & mortar and ecommerce as Gimme continues accelerating growth, innovation, and operational excellence.
• Cheryl Knollman, Vice President of People: Knollman is joining from Health-Ade, where she served as VP of People, and brings deep experience in scaling corporate cultures, talent acquisition, and workforce management within high-growth organizations. At Gimme, she will oversee human resources, talent development, and organizational design, ensuring the brand maintains its core values, inclusive culture, and mission-driven focus during rapid expansion.

"When Annie and I started Gimme, we saw an opportunity nobody else did: turn a Korean pantry staple into a snack Americans would crave," said Stephen Broad, Co-Founder of Gimme Seaweed. "14 years later, seaweed snacks are a fixture on shelves nationwide, and we're just getting started. Bringing on leaders of this caliber tells you where we're headed next. They know how to scale a category-defining brand without losing what makes it work, and that's exactly the kind of firepower we need for what comes next."

For more information on Gimme Seaweed, visit gimmeseaweed.com and @gimmeseaweed.

About Gimme Seaweed

Founded in Northern California by visionary food entrepreneurs Annie Chun and Stephen Broad, Gimme Seaweed was born from a passion for bringing bold, cross-cultural flavors to the Western market. Annie and Stephen first made their mark with Annie Chun's, a pioneering brand that introduced natural Asian foods to American consumers. After selling that company, they set out to reimagine a beloved Korean side dish as a flavorful snack tailored to American tastes. The vision led to Gimme—the first brand to introduce organic, non-GMO seaweed snacks to the US market. Today, Gimme is the #1 organic seaweed snack brand in the US, fueling category growth and paving the way for further innovation. You can find Gimme in club stores, grocery and natural food stores nationwide and among the top-selling snacks on Amazon.