Blake's Beverage Company Names Sierra Szarowicz Vice President of National Accounts to Accelerate National Retail Growth

Former Constellation Brands executive brings more than a decade of experience expanding national distribution and building strategic retail partnerships

ARMADA, Mich.--(BUSINESS WIRE)--Blake's Beverage Company is continuing to invest in the commercial capabilities needed to support its rapidly expanding portfolio of hard ciders, ready-to-drink cocktails and non-alcoholic beverages. Today, the company announced the appointment of Sierra Szarowicz as Vice President of National Accounts, where she will lead national retail partnerships and help bring the company’s growing lineup of innovative beverages to more consumers nationwide.

In her new role, Szarowicz will lead Blake's Beverage Company’s national accounts strategy, overseeing key retail partnerships and identifying opportunities to expand distribution, increase brand visibility and drive sustainable growth across the company's growing portfolio of craft beverage offerings.

"Sierra is an accomplished sales leader with a proven ability to build lasting partnerships and deliver results in highly competitive retail environments," said Andrew Blake, founder and CEO of Blake's Beverage Company. "As we continue to invest in our national growth strategy, her experience working with some of the country's largest retailers, combined with her collaborative leadership style and deep understanding of the beverage category, will help us unlock new opportunities for our brands and our customers."

Szarowicz joins Blake's Beverage Company from Constellation Brands, where she spent more than 12 years advancing through a variety of category management and sales leadership roles. Throughout her career, she has helped expand distribution across established and emerging beverage brands, secured incremental retail placements and cooler space, and developed strategic partnerships that drive long-term growth for both retailers and suppliers. In 2024, she was recognized as a Future Leader in Convenience by Convenience Store News, reflecting her impact within one of the beverage industry's most important retail channels.

"I'm thrilled to join Blake's Beverage Company at such an exciting time in its growth," said Szarowicz. "As someone who grew up in Michigan, I've admired the brand for years and have seen firsthand how it has evolved from a beloved local cider maker into an innovative national beverage company. The opportunity to help bring that story to more retailers and consumers across the country – while working alongside an incredibly talented leadership team – is one I'm incredibly excited to be part of."

The appointment builds on the company’s continued investment in its commercial organization as consumer demand grows across its expanding beverage portfolio. With increasing national distribution and a pipeline of innovative products spanning hard cider, ready-to-drink cocktails and non-alcoholic beverages, the company continues to strengthen its leadership team to support its next phase of growth.

About Blake’s Beverage Company

Blake’s Beverage Company is a leading craft beverage producer with a family of brands committed to quality, innovation and authentic fruit-forward flavor. With roots on a 1,000- acre orchard in Armada, Mich., Blake’s Beverage Company now includes Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. As the company continues to expand its national footprint, Blake’s Beverage Company remains grounded in its farm crafted origins – bringing bold, fruit-forward beverages to consumers across the country. For more information, visit https://blakesbevco.com/.