Empire State Building Observation Deck Debuts New Family Bundle Ticket Options

Groups of four can save up to 20% on Observation Deck tickets purchased online

NEW YORK--(BUSINESS WIRE)--The Empire State Building Observation Deck (ESBOD), atop the “World’s Most Famous Building,” announced today new ticket bundle options for families of all ages to save on their visit to the famed New York City landmark.

Groups of four who purchase the new Family Ticket Bundle can save up to 20 percent on tickets to the Empire State Building’s iconic 86^th and 102^nd Floor Observation Decks, with options for express access and flex admission. The Family Ticket Bundle is available online only.

“The Empire State Building Observation Deck is one of the best activities for families in NYC with immersive, educational museum exhibits and Manhattan’s best skyline views,” said Dan Rogoski, observatory general manager. “There is no better place to make family memories than at the #1 attraction in the U.S.”

The Empire State Building Observation Deck was voted the #1 top attraction in the U.S. in Tripadvisor’s 2026 Travelers’ Choice Awards: Best of the Best Things to Do and underwent a $165 million reimagination that added a new interactive museum with nine galleries, bespoke host uniforms, and an upgraded 102^nd Floor Observation Deck with unmatched views from the heart of New York City.

Hi-res imagery can be found here.
More information about the Empire State Building Observation Deck can be found online.

About the Empire State Building

The Empire State Building, the "World's Most Famous Building," owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observation Deck Experience created an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observation Deck with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observation Deck, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. The Empire State Building Observation Deck Experience welcomes millions of visitors each year and is ranked the #1 Top Attraction in the United States in Tripadvisor's 2026 Travelers' Choice Awards: Best of the Best Things to Do, "America's Favorite Building" by the American Institute of Architects, the world's most popular travel destination by Uber, and the #1 New York City attraction in Lonely Planet's Ultimate Travel List. Since 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, Ghirardelli, and Starbucks. For more information and Empire State Building Observation Deck Experience tickets visit esbnyc.com or follow the building's Facebook, X (formerly Twitter), Instagram, Weibo, YouTube, or TikTok.