POTTERY BARN TEEN LAUNCHES NEW COLLABORATION WITH PINK PALM PUFF

The Exclusive Collection Brings Pink Palm Puff’s Coastal-Preppy Style to Bedding, Décor, Backpacks and Beach Essentials Designed for Teen Spaces

SAN FRANCISCO--(BUSINESS WIRE)--Pottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced a new collaboration with the popular, teen-loved apparel brand, Pink Palm Puff. Known for its coastal-preppy aesthetic, pastel color palette and embroidered loungewear, and founded in 2023 by then 15-year-old Lily Balaisis, Pink Palm Puff has built a dedicated teen customer base and social media following through limited-edition releases and a highly recognizable surf-inspired aesthetic. For the new, debut collection with Pottery Barn Teen, Pink Palm Puff contributed the brand’s signature icons, including palm trees, hibiscus flowers, and shells to designs for home furnishings for teen bedrooms, study spaces and back-to-school essentials.

The Pink Palm Puff for Pottery Barn Teen collection brings the brand’s signature coastal-inspired aesthetic to life through a playful palette of pink, mint, and lavender pastels. Inspired by the carefree spirit of surf culture, each piece reflects Pink Palm Puff’s playful, beachy vibe while seamlessly blending with Pottery Barn Teen’s renowned quality, craftsmanship, and expertise in creating functional and personalized spaces for teens. With a focus on color, personality, and practicality, the collection empowers teens to create spaces that reflect their unique style, whether at home, at school, or on the go through textiles, decorative accessories, bath essentials, storage, décor, backpacks, and beach essentials.

"Working with Lily was such a fun and inspiring creative process," said Allison Spampanato, Senior Vice President, Product Development, Pottery Barn Teen. "She has built Pink Palm Puff around a vibrant, optimistic point of view that teens genuinely connect with. Together, we translated the brand's signature colors, coastal motifs and playful spirit into a collection that feels fresh, expressive, and full of personality. The result is a dreamy, surf-inspired assortment that gives teens new ways to bring their individual style into every corner of their space.”

"When I started Pink Palm Puff, my goal was simple: to create pieces that bring coastal living and sunshine into everyday life while helping create memories people hold onto for years to come,” said Lily Balaisis, Founder, Pink Palm Puff. “Partnering with Pottery Barn Teen felt like a natural extension of that vision. We've taken the beachy, optimistic spirit that our community loves to create an extension of the Pink Palm Puff lifestyle.”

To learn more about Pink Palm Puff for Pottery Barn Teen, please visit: www.pbteen.com/pinkpalmpuff. Join the conversation on social media with @potterybarnteen and @pinkpalmpuff.

ABOUT POTTERY BARN TEEN

Introduced in 2003, Pottery Barn Teen offers home furnishings and solutions to create spaces that reflect who teens are and how they live. Available online and in stores globally, Pottery Barn Teen brings the best in quality design with a focus on eco-friendly and sustainable materials that have a low impact on the environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn Teen’s offering of dorm furniture and essentials with the same quality and commitment to style. Pottery Barn Teen is a member of Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the family of brands.

ABOUT WILLIAMS-SONOMA INC.

Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands – Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, GreenRow, and Dormify – represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.

ABOUT PINK PALM PUFF

Founded in 2023 by entrepreneur Lily Balaisis, Pink Palm Puff is lifestyle apparel brand that embodies a coastal style. Pink Palm Puff offers premium, thoughtfully detailed pieces, including its highly sought-after embroidered hoodies, swimwear, pajamas and loungewear. Built on a foundation of girlhood, creativity, and community, Pink Palm Puff creates comfortable, elevated essentials meant to be worn on repeat for years to come. You can shop at pinkpalmpuff.com!

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