Varicent Named a Leader in the 2026 Gartner® Magic Quadrant™ for Sales Performance Management

Varicent’s platform connects Sales Planning, Incentives, and Seller Insights, leveraging the power of AI to help revenue organizations make better decisions and adapt rapidly as priorities evolve

TORONTO--(BUSINESS WIRE)--Varicent, a leading provider in Sales Performance Management (SPM), today announced it has been named a Leader in the 2026 Gartner^® Magic Quadrant™ for Sales Performance Management. This marks Varicent’s eighth consecutive recognition as a Leader for its ability to execute and completeness of vision.

Varicent believes this recognition reflects its continued investment in building an AI-powered SPM platform that helps organizations uncover opportunities faster, pivot quickly, and drive revenue growth by connecting quotas, territories, compensation, capacity, and performance on a single platform.

The Gartner acknowledgement comes on the heels of Varicent's strong performance in The Forrester Wave™: Sales Performance Management Solutions for Incentive Compensation, Q1 2025, where the company was recognized as a Leader and received the highest possible scores in 16 criteria, including innovation.

"We believe this recognition from Gartner reflects our long-standing commitment to helping organizations create a competitive edge through better revenue performance. As AI accelerates the pace of business, leaders need agile, intelligent systems that connect planning and performance to revenue outcomes,” said Marc Altshuller, CEO, Varicent. “For 20 years, Varicent has helped organizations design and optimize revenue strategies, and we believe that now, with AI, Sales Performance Management is becoming even more powerful as a driver of growth, predictability, and competitive advantage."

Varicent believes this shift reflects what modern enterprise organizations increasingly demand from SPM solutions: an AI-native platform that brings together planning, incentives, and seller insights, with a unified data layer at global scale. For organizations evaluating SPM providers, we believe this recognition reinforces the growing role of Sales Performance Management as a business-critical system for increasing revenue and maintaining a competitive edge.

The Gartner Magic Quadrant™ for Sales Performance Management evaluates vendors based on their Ability to Execute and Completeness of Vision. It is a culmination of research in a specific market, giving individuals a wide-angle view of the relative positions of the market’s competitors. By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps individuals quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.

To access the 2026 Gartner^® Magic Quadrant™ for Sales Performance Management, visit www.varicent.com/info/gartner-magic-quadrant-spm-2026

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

Gartner and Magic Quadrant are a trademark of Gartner, Inc., and/or its affiliates.

About Varicent™

Varicent delivers market-leading SaaS software solutions that empower revenue leaders to drive growth. Its solutions are designed to help customers design, amplify, and optimize go-to-market strategies that create a connected path to revenue. Organizations worldwide leverage Varicent’s solutions to set smart goals and territories that maximize revenue potential, use AI-driven insights to make proactive commercial decisions, and create incentive programs that amplify the sales strategy and achieve revenue goals. To learn more about Varicent, visit www.varicent.com.

Varicent, Varicent and design, and Symon are trademarks or registered trademarks of Varicent in the USA, Canada, and other countries.