Sway Voted Fourth Best Day Spa in USA Today 10Best Readers’ Choice Awards 2026

A modern wellness spa recognized for its technology-forward treatments and result-driven recovery

DENVER--(BUSINESS WIRE)--Sway, the modern wellness concept, today announced that it was named the fourth Best Day Spa in the 2026 USA TODAY 10Best Readers' Choice Awards.

The recognition highlights a significant shift in consumer behavior. While traditional spas remain the standard for relaxation, modern urban consumers increasingly prioritize efficient, result-oriented recovery. Sway bridges this gap by integrating technology-forward tools into a modular format that fits seamlessly into a high-paced, urban lifestyle.

“This recognition validates our approach to modern urban wellness,” said Marty Langenderfer, CEO and founder of Spavia and Sway. “Consumers want high-impact results and we built Sway to be the recovery-focused partner that fits into their weekly routine, and this honor confirms that our focus on results-driven care is resonating with our guests.”

Located in Denver's Larimer Square, the spa offers a comprehensive menu of facials, massages, and advanced recovery experiences. It differentiates itself through precision technology, including the Aescape robot-assisted massage and the Remedy Room, a 40-minute guided circuit combining sauna, cold plunge, compression therapy, and LED light therapy. This modular approach enables members to seamlessly integrate both restorative spa treatments and targeted recovery sessions into their daily routines for consistent, measurable results.

Following the success of its flagship location, Sway is now scaling its urban concept. The brand is expanding its footprint in the Denver areas and has additional studios currently under development, with new locations slated to open in Dallas, Texas, and Washington, D.C., later this year.

Beyond its consumer offering, Sway serves as the research and development arm of the Spavia ecosystem. It operates as a testing ground for new services and technologies, allowing the brand to refine concepts and formats before scaling them across the national Spavia footprint.

For more information, visit Sway.

About Sway

Sway is a modern wellness concept developed by Spavia, designed for a younger, urban consumer seeking efficient, results-driven self-care. Built for people who want to feel better without spending hours doing it, Sway integrates recovery and technology-driven treatments, including AI-powered massage, cold plunge, LED therapy, and sauna, into a flexible, time-conscious experience.

The concept reflects a broader shift toward faster, more practical wellness, where consumers prioritize consistency and results over traditional, time-intensive spa visits. Sway also serves as a real-world testing ground within the Spavia ecosystem, allowing the brand to pilot new services, formats, and technologies before scaling them across its national footprint.

For more information, visit swaywellnessspa.com.