Bogg® Expands Premium Retail Footprint in Tandem with Its 15th Anniversary, Launching in Urban Outfitters, Anthropologie, and more

The $400M Lifestyle Brand Adds Six New Retail Partners in 2026, Surpassing 7,000 Retail Doors Nationwide

SECAUCUS, N.J.--(BUSINESS WIRE)--Bogg^® – the cult-favorite lifestyle brand known for its durable, washable, and customizable totes – is marking its 15th anniversary with a curated expansion of its retail presence. Now available at more than 7,000 retail locations nationwide across a diverse mix of specialty, sporting goods and now fashion-forward retailers, Bogg has added six new partners, including Anthropologie, Urban Outfitters, and The Container Store. This strategic expansion reflects the brand’s growing appeal across all lifestyle categories, continuing to deepen its connection to consumers.

Over the past year, Bogg has added nearly 200 new retail doors nationwide, including 162 within the specialty channel alone – a core foundation of the brand’s growth and strategy since inception. While Bogg continues to scale nationally, the company also remains deeply committed to the independent and specialty retail community that helped establish the brand’s loyal consumer following. By pairing continued national growth with strong regional retail partnerships, the brand is focused on creating a localized consumer experience while meeting the growing demand across all major U.S. markets.

“Our retail partners have been instrumental in Bogg’s growth from the beginning, and retail will remain the foundation of our business,” said Kim Vaccarella, CEO and Founder of Bogg. “They trust us to deliver quality products and meaningful consumer experiences. Whether through independent specialty stores or national retail destinations, we rely on our partners to bring the Bogg experience to life.”

To support its accelerated growth, Bogg has expanded its sales and operational infrastructure with dedicated marketing coverage now spanning all 50 states. The company is seeing particularly strong momentum across the South Central region while continuing to broaden its reach nationwide through thoughtfully selected distribution partners. Bogg’s retail performance has remained strong across key seasonal moments, with its Spring/Summer 2026 collections delivering record-setting early results, and several newly-launched retail partners already increasing orders based on initial consumer demand.

The sporting goods category continues to be a key growth driver for the brand, led by longstanding partnerships with Dick’s Sporting Goods, Academy Sports, and Dunham Sports, both of which offer broad assortment visibility and customer engagement, while new launches with Anthropologie and Urban Outfitters further expand Bogg’s presence within fashion-forward retailers.

Founded in 2011 by Kim Vaccarella, Bogg has rapidly grown into a fashion and accessories industry leader with its iconic, washable totes that fit seamlessly into everyday life. Since then, Bogg has found its niche in the market, becoming a cult favorite among consumers who want to travel, go to the beach, and everything in between. The company boasts $400M in lifetime sales and continues to grow rapidly and profitably, achieving 100% YOY growth every year and expanding from a small team of six to 105 employees.

About Bogg^®

Bogg^® is a cult-favorite lifestyle brand known for its durable, washable, and customizable totes. Founded in 2011 to solve a simple problem - create a bag functional enough to hold everything and versatile enough to go anywhere - Bogg has grown from a single signature tote into a viral sensation with a full collection of bags and accessories that lives well beyond the beach. The brand boasts $400M in lifetime sales, 100% year-over-year growth, and scaled from a team of six to 105 employees between 2024 and 2025. Bogg has been featured in The Wall Street Journal, Inc., The Cut, Travel + Leisure, Glamour, Fast Company, and more.

Bogg products are available at boggbag.com and nationwide at Dick's Sporting Goods, Academy, Bloomingdale's, and Amazon. Follow along on Instagram at @boggbags.