Mattel Powers Up San Diego Comic-Con 2026 With Collectibles Available July 23

Mattel Creations Debuts New Action Figures and Dolls Inspired by Netflix’s KPop Demon Hunters, along with Monster High, Jurassic World, and Masters of the Universe

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EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced an extraordinary lineup of action figure collectibles and dolls from Mattel Creations exclusively first available at San Diego Comic-Con, celebrating the pop culture worlds of Netflix’s KPop Demon Hunters, as well as Monster High^®, Universal Pictures and Amblin Entertainment’s Jurassic World™, and Masters of the Universe^®. Unofficially dubbed “Pop Culture Power Picks” by Mattel’s resident toy experts, these action figures and dolls celebrate the characters, stories, and fandoms that continue to define pop culture.

Each collectible will be available at the Mattel merchandise booth (#2945) at the San Diego Convention Center and on MattelCreations.com starting Thursday, July 23.

Nick Karamanos, Senior Vice President, Action Figures, Preschool & In-Licensing at Mattel, said: “Pop culture is having an incredible moment, and Mattel is here to celebrate alongside some of the world’s biggest entertainment franchises and creative partners, from Masters of the Universe and Netflix’s KPop Demon Hunters to Jurassic World and Monster High. As the partner of choice for leading studios and talent, we’re always looking for new ways to bring these beloved worlds to life through innovation, storytelling, and design. This year, we wanted everyone to find something that speaks to them, while continuing to create meaningful, culturally relevant experiences for fans everywhere.”

Products include:

• KPop Demon Hunters HUNTR/X Rumi, Mira, Zoey “How It’s Done” Collectible Set | SRP: $50
  There’s nothing worse than your ramyeon getting cold because demons decided to ruin the vibe with their presence. HUNTR/X figures, in 4-inch scale and featuring shimmery, chibi-style details, know the feeling all too well, but these KPop Demon Hunters don’t skip a beat. Fans can take home the epic moment Rumi, Mira and Zoey defeat demon flight attendants mid-carb-load. After the successful battle, the jet is wrecked. They’ll have to jump. Right after one last bite. Because sealing the Honmoon is important, but finishing your ramyeon is non-negotiable.

• Monster High^® Skullector™ Lagoona Blue™ Doll | SRP: $80
  For this year’s San Diego Comic-Con, Monster High™ Ghouls Rule™ returns with Lagoona Blue™ hosting a masquerade at the Eerie Aquarium. Every Halloween monsters and humans come together to skelebrate, and this year Lagoona was nominated as the party committee chair! She has a few months to organize the beast bash ever, and the first item on her agenda is... her lurk! Luckily, she’s already dreamed of the perfect outfit: she’ll arrive in an iridescent, wave-like gown with fin sleeves, skeletal eel accents, slouchy netted boots, and an angler fish mask—delivering an eerie, ocean-inspired look made for the spotlight.

• Jurassic World Hammond Collection 25th Anniversary Collector Edition Velociraptor | SRP: $25
  Celebrate 25 years of Jurassic Park III with this San Diego Comic-Con Hammond Collection Velociraptor, featuring comic-inspired deco and highly detailed sculpting. With multiple points of articulation for dynamic posing, this figure is designed for display. It comes packaged in a premium window box with an illustrated comic-panel backdrop, making it a must-have for Jurassic Park fans.

• Masters of the Universe^® Chronicles™ Gym Bro Skeletor^® Action Figure | SRP: $50
  Masters of the Universe^® introduces Gym Bro Skeletor^®, a reimagining of the iconic villain with a bold, gym-inspired twist, referencing a memorable moment from this summer’s film. Fully articulated for powerful, expressive poses, this figure is built for dynamic display and over-the-top workout positions. Complete with irreverent-themed packaging, Skeletor is ready to crush his enemies—and his fitness routine.

Few franchises have captured the hearts and imaginations of audiences quite like Netflix’s KPop Demon Hunters, Monster High, Jurassic World, and Masters of the Universe. Each a cultural phenomenon in its own right, these worlds transcend generations and mediums through unforgettable characters and storytelling.

For more information, visit MattelCreations.com.

About Mattel
Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie^®, Hot Wheels^®, Fisher-Price^®, American Girl^®, Thomas & Friends™, UNO^®, Masters of the Universe^®, Matchbox^®, Monster High^®, Polly Pocket^®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.