Stars + Honey Builds on Retail Momentum with Expansion into Costco as Its First Club Channel

The viral collagen protein bar brand is now available to Costco members in select cities across the Pacific Northwest region including Portland, Salt Lake City, and Seattle

DETROIT--(BUSINESS WIRE)--Today Stars + Honey, the premium snack brand known for its dessert-like collagen protein bars, is taking its next major step in retail with its expansion into Costco clubs across the Pacific Northwest region. This marks the brand's first club channel debut on the heels of its successful launch into Target stores nationwide.

Stars + Honey collagen protein bars are now available at more than 40 stores across Idaho, Montana, Oregon, Utah, Washington, and on Costco.com in select locations, in a custom 12-pack featuring Cherry Chocolate Waffle Cone and Cacao Salt Caramel Peanut flavors for $19.99. Consumers in participating markets will also be able to purchase Stars + Honey collagen protein bars through Costco’s same-day delivery platform, powered by Instacart, in addition to shopping in Costco clubs.

Manufactured in Stars + Honey’s dedicated production facility outside of Detroit, Stars + Honey bars come in 18 dessert-like flavors crafted in-house by a team of chefs, with more on the horizon, that marry decadence with nutrition. Stars + Honey collagen protein bars are packed with 15g of plant-based protein, bovine collagen peptides, and are completely free of: gluten, dairy, soy, seed oils, and sugar alcohols. As demand for high-protein, nutritious snacks continues to grow, Stars + Honey is meeting American families where they are with protein bars that redefine what nutrition can taste like.

“Launching with Costco is an exciting milestone for Stars + Honey," said Jasmine Mobley, chief brand and commercial officer of Stars + Honey. "Consumers want products that support their health and nutrition goals, but they don't want to sacrifice flavor, enjoyment, or ingredient quality to get there. Costco members are known for seeking out products that deliver both quality and value, which aligns closely with the consumers we serve at Stars + Honey. We're excited to introduce more consumers across the Pacific Northwest to a delicious, functional protein bar that proves people shouldn't have to compromise to make healthier choices."

Earlier this month, Stars + Honey announced a growth equity investment led by VMG Partners to accelerate the brand’s next phase of growth. The investment will support expanded manufacturing capabilities, continued product innovation, and broader distribution as the company scales nationally. After growing 300% last year, Stars + Honey is on track to reach approximately $50 million in revenue in 2026.

For more information, visit www.starsandhoney.com.

ABOUT STARS + HONEY

Founded in 2023, Stars + Honey is a premium snack brand built on the belief that consumers should never have to choose between taste and integrity in functional nutrition. The company's collagen protein bars are crafted with clean, purposeful ingredients — no sugar alcohols, no seed oils, no artificial sweeteners — and designed to deliver up to 15 grams of protein alongside collagen peptides in flavors that taste like dessert. Stars + Honey treats food with the same care and intention typically reserved for a premium product: a brand obsessed with detail, elevated in design, and made to be enjoyed. Stars + Honey was founded in Michigan by entrepreneur Daniel Rainey and can be found at Target stores nationwide and Target.com as well as select Costco clubs and on Amazon. To learn more, visit StarsandHoney.com.