Agero’s Beth Davidson Wins 2026 BostonCMO ORBIE® Award

Recognition marks rare ORBIE triple crown for Agero with award-winning CMO, CIO and CISO.

MEDFORD, Mass.--(BUSINESS WIRE)--Agero, the leading white-label provider of digital driver assistance services and software for the majority of automotive and auto insurance companies, announced that Beth Davidson, Chief Marketing Officer, has been named a winner of the 2026 BostonCMO ORBIE^® Awards in the Large Enterprise category. Presented by Inspire Leadership Network, the BostonCMO ORBIE Awards recognize chief marketing officers who demonstrate exceptional leadership, innovation, business impact, and contributions to their organizations and communities.

Davidson’s recognition further distinguishes Agero for executive excellence across multiple disciplines. She joins former Chief Information Officer Bernie Gracy and Chief Information Security Officer Robert Sullivan as ORBIE recipients, making Agero the first organization since the program’s inception in 1998 to earn ORBIE awards in the CMO, CIO, and CISO categories. This achievement underscores the company’s commitment to exceptional leadership across marketing, technology, and cybersecurity.

“We are thrilled to see Beth recognized by BostonCMO for her outstanding leadership and impact,” said Dave Ferrick, President and CEO at Agero. “Beth has helped guide Agero through a period of significant growth and transformation, including the successful integration of Urgently and the continued expansion of our market leadership. She has played a pivotal role in strengthening our brand, deepening engagement with customers and partners, and positioning the company for continued success. Her ability to connect business strategy, customer needs, and market opportunity has made her an invaluable leader, and this recognition is incredibly well-deserved.”

As Chief Marketing Officer, Davidson leads Agero’s corporate marketing strategy, brand development, communications, demand generation, customer engagement, and market positioning initiatives. She has helped elevate Agero’s market presence while advancing the company’s mission to modernize the driver assistance ecosystem through technology, data, and innovation. Under her leadership, Agero has strengthened its position as a trusted white-label partner to more than 120 client programs. The company helps leading insurers, automakers, and mobility brands transform roadside assistance into a high-value customer touchpoint that deepens loyalty, enhances brand perception, and contributes to up to 2x greater customer retention.

Davidson's recognition comes during a period of strong momentum for Agero. In 2026, the company expanded its market position through the acquisition of Urgently, bringing together two leading providers of driver assistance and mobility services. The combination further strengthened Agero's scale, technology capabilities, and ability to support automakers, insurers, and mobility providers with connected roadside assistance, accident management, and digital driver support solutions.

For more than 25 years, the ORBIE Awards have recognized executives for leadership excellence, innovation, and business impact. Winners are selected through an independent peer-adjudicated process led by prior ORBIE recipients and evaluated on leadership effectiveness, organizational influence, industry engagement, and measurable business results.

“I’m honored to receive this recognition and grateful to the BostonCMO community,” Davidson said. “This award reflects the incredible work of the talented team that I have the privilege of working alongside every day. Agero is at an exciting moment in its evolution as we continue expanding our capabilities, integrating Urgently, and helping shape the future of driver assistance. I'm proud of what we've accomplished together and fortunate to be part of a team that's focused on delivering meaningful value for our customers and creating better experiences for drivers."

To learn more about the BostonCMO ORBIE Awards and this year’s honorees, visit ORBIE.org/bostoncmo/2026. To learn more about how Agero is leading its industry in both workplace culture and technological innovation, visit agero.com.

About Agero

Wherever drivers go, we’re leading the way. Agero’s mission is to reimagine the vehicle ownership experience through a powerful combination of passionate people and data-driven technology, strengthening our clients’ relationships with their customers. As the #1 B2B, white-label provider of digital driver assistance services, we’re pushing the industry in a new direction, taking manual processes, and redefining them as digital, transparent, and connected. This includes: an industry-leading dispatch management platform powered by Swoop; configurable, white-label roadside assistance; comprehensive accident management services; and a growing marketplace of services, discounts and support enabled by a robust partner ecosystem.

The company has over 150 million vehicle coverage points in partnership with leading automobile manufacturers, insurance carriers and many others. Managing one of the largest national networks of independent service providers, Agero responds to approximately 14 million service events annually. Agero, a member company of The Cross Country Group, is headquartered in Medford, Mass., with operations throughout North America. To learn more, visit www.agero.com.