Native Launches Reformulated Deodorant and Body Washes with Enhanced Performance and Improved Formulations

Native’s updated formulas deliver enhanced performance while staying true to what consumers already know and love about the brand.

SAN FRANCISCO--(BUSINESS WIRE)--Native, the personal care brand known for their clean, simple and effective formulas, announces upgraded deodorant and body wash offerings, marking the brand’s latest step forward in performance-driven, thoughtfully sourced personal care.

The upgraded deodorant, available in both stick and spray formats, delivers up to 72 hours of enhanced odor protection while remaining gentle on skin, while the reformulated body wash offers an improved cleansing experience designed to leave skin feeling soft and smooth with 24 hours of gentle freshness.

Featuring the same signature scents consumers know and love, these updates reflect Native’s continued commitment to refining its core essentials—combining high-performance ingredients with a streamlined approach to everyday personal care.

Deodorant Stick

• Available Scents Include:
  • Coconut & Vanilla: A blend of sweet warmth with creamy, beachy bliss.
  • Sea Salt & Cedar: An energizing inhale of seaside air.
  • Eucalyptus & Mint: Clears your senses with an energizing lift.
  • Balsam & White Woods: A cozy, forest-fresh calm.
  • Cashmere & Rain: Captures a moment of soft knits and fresh air.
  • Citrus & Herbal Musk: A blend of zesty freshness with soft, earthy calm.
• Stick Key Benefits Include:
  • Kind to skin
  • 72 Hour Odor Protection
  • Free of aluminum, parabens, phthalates, ozokerite, and baking soda
  • Smooth, comfy glide
  • Fights odor in 5 ways
  • Vegan & cruelty free
  • Available in 32 classic scents

Deodorant Spray

• Available Scents Include:
  • Coconut & Vanilla: A blend of sweet warmth with creamy, beachy bliss.
  • Sea Salt & Cedar: An energizing inhale of seaside air.
  • Eucalyptus & Mint: Clears your senses with an energizing lift.
  • Santal & Leather: A blend of soft woods with a touch of sophistication.
  • Sweet Peach & Nectar: Like a bite of sun-ripened, summery fruit.
  • Toasted Vanilla & Honey: Drenches your senses in golden sweetness.
• Spray Key Benefits Include:
  • Kind to skin
  • 72 Hour Odor Protection
  • Free of aluminum and chemical propellants
  • Fights odor in 5 ways
  • Vegan & cruelty free
  • Quick drying and no white residue
  • Contains Vitamin B3
  • Available in 10 classic scents

Body Wash

• Available Scents Include:
  • Coconut & Vanilla: A blend of sweet warmth with creamy, beachy bliss.
  • Sea Salt & Cedar: An energizing inhale of seaside air.
  • Cotton & Lily: Feels like that just-washed, bright-and-breezy feeling.
  • Cucumber & Mint: Delight your senses with a cooling garden-fresh lift.
  • Lavender & Rose: Brings soft serenity, like a slow garden stroll.
  • Ocean & Timber: Blends crisp marine notes with grounding woods.
• Key Benefits Include:
  • Gentle enough for sensitive skin
  • An award-winning body wash for gentle 24-hour freshness
  • Vegan & cruelty free
  • Free of sulfates, parabens, phthalates, and dyes
  • Available in 25 classic scents

With growing demand for personal care products that are both clean and effective, consumers are placing greater emphasis on performance and ingredient integrity. Native continues to meet this moment by evolving its formulas, ensuring its products stay true to its simple, clean approach.

“At Native, we believe you shouldn’t have to choose between ingredients you trust and performance you can rely on,” said Christopher Talbott, Chief Executive Officer at Native. “With our updated deodorant and body wash, we focused on delivering stronger odor protection and a more refreshing cleanse, while maintaining the thoughtfully sourced ingredients and signature scents our consumers love.”

Native Deodorant is available now at:

• Nativecos.com
• Available for purchase at major retailers, including Target, Amazon, and Walmart
• MSRP: $14-$15

Native Body Wash is available now at:

• Nativecos.com
• Available for purchase at major retailers, including Target, Amazon, and Walmart
• MSRP: $11

About Native

Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at nativecos.com and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, Native continues to make personal care easy, safe, and enjoyable. Follow @native on TikTok, Instagram, and Facebook.